Exam (elaborations)
D098 WITH COMPLETE SOLUTIONS GRADED A+D098 WITH COMPLETE SOLUTIONS GRADED A+D098 WITH COMPLETE SOLUTIONS GRADED A+
- Course
- Institution
D098 WITH COMPLETE SOLUTIONS GRADED A+
[Show more]
Seller
Follow
Content preview
11/8/24, 5:27 PMD098 WITH COMPLETE SOLUTIONS GRADED A+
Terms in this set (341)
Interactive computer-mediated technologies that facilitate the creation and sharing
Social media of information, ideas, career interests, and other forms of expression via virtual
communities and networks
The use of online applications, networks, blogs, wikis, and other collaborative media
Social media marketing for communicating brand messaging, conducting marketing, public relations, and
lead generation
Use of social networks to spread information about a product, service, or idea to
Viral effect
others
Tendency of an image, video, or piece of information to be circulated rapidly and
Virality
widely from one internet user to another
A person's level of engagement on social media accounts including frequency of
Social media presence
posts and type of content posted
Consumer touchpoints All the points at which brands interact with consumers
All the points at which brand s interact with consumers via online and mobile
Digital touchpoints
interactions
Moments when consumers act on a need, for example, to learn something, do
Micro-moment (also known as touchpoint)
something, discover something, watch something, or buy something
Paid media Placement of paid content or advertising
Owned media Content that is created by and within the control of the author
Earned media Content that is publicly gained from another person
Mention An act of referencing a user in an online post
A process an organization deals with disruptive and unexpected events that can
Crisis management
negatively impact a business
1/5
, 11/8/24, 5:27 PM
Long- or short-form medium for communicating with audiences written in essay
Blogging sites
format about topics, situations, or events
Microblogging sites Short-form (140-character) medium that is intended for quick text and image sharing
Video sharing sites Video-hosting social media site intended as a visual and auditory medium
Image-based social network that is intended as a visual medium; can be categorized
Photo sharing sites
by themes
Long- or short-form medium for sharing text, images, videos, and other multimedia
Social networking sites
content
Message boards and online forums Long- or short-form medium for holding conversations on topical content
Text-based platform for users to share product and company experiences with other
Review sites
users
A web log on a regularly updated website or web page, typically one run by an
Blog
individual or small group, that is written in an informal or conversational style
A video log on a personal website or social media account where a person regularly
Vlog
posts short videos
Influencers that promote products to their social networks and receives
Affiliate influencers
compensation based on the number of products they sell
Loyal and satisfied customers that support and organically promote a company or
Brand advocacy
brand
A marketing specialization that involves the creation and sharing of meaningful
Content Marketing information (through stories, blogs, videos, or social media posts) designed to raise
interest in a company's products or services in a pull motion
The use of online applications, networks, blogs, wikis, and other collaborative media
Social Media Marketing for communicating brand messaging, conducting marketing, public relations, and
lead generation
Paid advertising on the internet that could be found anywhere you access the web,
Digital Advertising
also known as online advertising
The standardization, repetition, and automation of marketing processes to support a
Marketing Automation
company's customer relationship management
Part of an effective email marketing strategy designed to help customers understand
Retention-Based Emails
the value of a product, prompt engagement, and reduce churn rate
Marketing emails with an immediate conversion goal for the recipient, such as
Promotional Emails
making a purchase or downloading content
Developing and publishing messages (in a variety of formats, e.g., text, video, and
Creating buzz
images) that are disseminated via user-to-user contact
Building ways for fans to engage with one another about a shared interest in a brand,
Fostering community
product, or service
Facilitating two-way communication Promoting and encouraging user participation, feedback, and dialogue
Content Management System (CMS) A system for managing any forms of content
Phone numbers (short ones, as the name implies) to which users can send a text
Common Short Codes (CSCs)
message from a mobile phone, usually to get something in return.
Supports messages of about 160 characters in length, though it is possible to string
Short Message Service (SMS)
several messages together to send longer messages.
Develops, oversees, and inspires digital strategies with the aim of achieving
Digital Marketing Strategist
marketing goals through the use of digital tools and technologies
2/5
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mbitheeunice2015. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now