Exam (elaborations)
WGU D098 Digital Marketing WITH COMPLETE SOLUTIONS GRADED A+
- Course
- Institution
WGU D098 Digital Marketing WITH COMPLETE SOLUTIONS GRADED A+
[Show more]
Seller
Follow
Content preview
11/8/24, 5:26 PMWGU D098 Digital Marketing WITH COMPLETE SOLUTIONS GRADED
A+
Learn 1/7 Study with Learn
Social media marketing strategy can be grouped into four key components:
Choose matching term
1 Display banner advertisements
2 Post-purchase experience
coordinate with other elements in the marketing plan to ensure maximum reach and impact from
3
both traditional and digital activities
Goals—What is the purpose of the social media marketing campaigns?
Channels—Which social media platforms will be used and why?
Implementation—What content will be developed and shared on the selected social media
4
platforms and how will customer engagement be managed?
Monitoring—What will be measured, analyzed, and optimized to improve the effectiveness of the
social media marketing campaigns?
Don't know?
Terms in this set (706)
1/6
, 11/8/24, 5:26 PM
The activity, set of institutions, and processes for creating, communicating,
Marketing delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.
Marketing activities that use electronic devices or the internet to connect with
Digital Marketing
customers.
The process of collaborating with suppliers and customers to create offerings that
Creating
have value
Communicating Broadly, describing those offerings, as well as learning from customers
Delivering Getting those offerings to the consumer in a way that optimizes value
Exchanging Trading value for those offerings
A philosophy underlying all that marketers do, requires that marketers seek to satisfy
The Marketing Concept
customer wants and needs.
Value Era A time when companies emphasize creating value for customers.
Targeting advertisements to consumers who previously visited a website when they
Remarketing
engage with other online sites or locations.
Internet-based marketing associated with the researching, submitting, and
Search Engine Marketing (SEM)
positioning of a website within search engines to achieve maximum visibility.
Process of increasing the quality and quantity of website traffic by increasing the
Search Engine Optimization (SEO)
visibility of a website or web page to users of a web search engine.
Form of online advertising that entails embedding an advertisement into a web page
Banner Ads
to attract traffic to a website by linking to the website of the advertiser.
Sending a group of prospective, existing, or former customers an electronic
commercial message, typically in the form of advertisements, requesting business, or
Email Marketing
soliciting sales or donations, with the intention to build loyalty, trust, or brand
awareness.
The Four Ps (marketing mix) Product, Price, Place, Promotion
Newsgroups Online messaging system for users to post messages.
Rich branded content Which characteristic of anchor text improves a website's search engine ranking?
Two-way marketing activities that attract and pull consumers through different stages
Inbound Marketing
of the sales funnel.
One-way marketing activities initiated by the company that send messages out to
Outbound Marketing
consumers.
The high degree of interactivity and the large amount of data from digital marketing
Precise segmentation, targeting, and
activities provide the benefit of precisely targeted customers and companies to
customization
customize marketing efforts directly to a precisely defined target market.
A KPI is something measurable that indicates the progress an organization is making
Key Performance Indicators (KPIs)
toward its business objectives.
Number of people who start filling out an application compared to those who
App-Completion Rate
submitted the application.
A social media engagement measurement of the number of people who shared a
Social-Share Rate
post compared to those who viewed the post.
The movement to connection in technology, relationships, and brands in a whole
Interconnectivity host of areas—from communications and computing to attitudes toward family and
community.
2/6
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mbitheeunice2015. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79223 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now