2.3 AMA PCM Marketing Analysis Questions and Answers (100% Pass)
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Course
AMA PCM
Institution
AMA PCM
Baby Boomers
The 78 million people born during the baby boom, following World War
II 46-64
Barrier to Entry
Anything that keeps new firms from entering an industry in which firms
are earning economic profits
Better Business Bureau (BBB)
Association of business firms that promotes ethica...
✓ firms that market products with similar features and benefits to the
same customers at similar prices
Business Cycle
✓ Recurring fluctuations in economic activity consisting of recession and
recovery and growth and decline
Business Portfolio Analysis
✓ A technique that managers use to quantify performance measures
and growth targets to analyze its clients' strategic business units (SBUs)
as though they were a collection of separate investments.
Buying Power
✓ The quantity of goods and services a person can buy with a given
amount of money, undermined by inflation
Competition
✓ Contest between one or more organizations for shared resources and
market share
Consumerism
Master01 | October, 2024/2025 | Latest update
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