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APMP Foundational Exam |Questions with 100% Correct Answers | Verified
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APMP Foundational Exam |Questions with100% Correct Answers | Verified
Define any necessary jargon in parentheses after the first use and/or link it to a glossary
definition - ✔️✔️When using technical jargon in your writing, what should you do?
By using personal pronouns such as we, us, you - ✔️✔️How can intimacy be built with readers
through writing?
- If your reader is someone you don't know well and/or that you know is more traditional, avoid
using contractions
- If you have a closer relationship with your reader and/or want the proposal to have a familiar,
personal tone, use contractions more often - ✔️✔️How should contractions be used in
proposals?
With the topic/comment/point pattern
- Topic (main idea of the entire paragraph)
- Comment (proofs)
- Point (remind readers of the topic's importance; reinforce win themes and differentiators) -
✔️✔️How should paragraphs be structured?
1. Use informative headings
2. Use numbered and bulleted lists appropriately
3. Transition between sections
4. Use graphics to describe ideas
5. Build a familiar schema (repeatable model for all your unsolicited proposals that readers will
come to expect from your future proposals) - ✔️✔️5 techniques that make it easier for
evaluators to read proposals
,Introductory paragraphs at the beginning of each section - ✔️✔️Informal table of contents
Sections such as Executive Summary, Proposal Overview, Technical Proposal, Appendices,
Clarifications - ✔️✔️What are telegraphic headings recommended for?
- Write them as early as possible when creating the proposal outline
- Determine your key selling points and write informative headings to match
- Limit or avoid question headings - ✔️✔️How to develop good headings
- They have been proven to improve win rates
- Visual aids make arguments more persuasive
- Graphics drastically improve recollection and speed up communication - ✔️✔️Why are graphics
and action captions so important to use in your proposals?
Before writing the proposal; use them as a roadmap for writing and to ensure the team is on
the same page - ✔️✔️When is the best time to create graphics and action captions?
1. Write action captions that express the message you want to send to readers
2. Use action captions to develop graphics that convey the messages visually
3. Use graphics and captions to write content - ✔️✔️Process of using graphics to develop writing:
1. Your information is too complex for words alone
2. The information is a critical success factor
3. You want to influence emotions - ✔️✔️3 situations where proposal graphics are especially
important:
1. Figure number
2. Informative heading
, 3. Complete sentence(s) explaining the graphic's relevance to the evaluator, linking benefits to
features - ✔️✔️3 parts of an action caption:
Never render a graphic before the action caption is written - ✔️✔️What should you never do
when using graphics?
- Content: can the audience quickly deduce the graphic's message if the caption were removed?
Is all content relevant to the action caption?
- Aesthetics: does every aesthetic decision have a purpose? What message does the style
communicate? - ✔️✔️Variables to consider when validating your graphic's success
a graphic made up of pixels/dots per inch - ✔️✔️raster graphic
Create graphics at the same dimensions as they will appear in the proposal; never scale the
graphic after it is placed in the proposal - ✔️✔️How can you avoid font and file size issues in your
graphics?
Graphics that use points, lines, curves, and shapes based on mathematical equations to
represent images; resolution independent--can be scaled without sacrificing image quality -
✔️✔️Vector graphic
What must document design do? - ✔️✔️- Follow instructions from your customer, company, and
writing outline
- Be aesthetically appealing
- Use design techniques to highlight specific text and information
- Be produced efficiently with the tools and resources available
Desktop publisher - ✔️✔️Responsible for creating and implementing a document template that
complies with instructions and applying it consistently over all pages and files of a proposal
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