Tarleton Marketing Research Test 1 Questions and Answers | Latest Update | 2024/2025 | Rated A+
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Course
Tarleton Maketing Research
Institution
Tarleton Maketing Research
Tarleton Marketing Research Test 1
Questions and Answers | Latest Update |
2024/2025 | Rated A+
What is a "test market" in marketing research?
A small-scale launch of a product or service in a specific geographic area to assess its
performance before a full-scale launch
What is "market ...
Tarleton Marketing Research Test 1
Questions and Answers | Latest Update |
2024/2025 | Rated A+
What is a "test market" in marketing research?
✔✔A small-scale launch of a product or service in a specific geographic area to assess its
performance before a full-scale launch
What is "market forecasting" in marketing research?
✔✔Market forecasting involves predicting future market trends and consumer behavior based on
data and analysis
What is a "sample size" in marketing research?
✔✔The number of participants or observations included in a study, which impacts the accuracy
and reliability of the results
What is the difference between "qualitative" and "quantitative" data in marketing research?
✔✔Qualitative data is descriptive and explores attitudes and opinions, while quantitative data is
numerical and used to measure and analyze variables
1
,What does the term "data saturation" refer to in qualitative research?
✔✔Data saturation occurs when no new insights or themes emerge from additional data
collection, indicating that enough information has been gathered
What is the role of an executive summary in marketing research reports?
✔✔The executive summary provides a brief overview of the research findings, conclusions, and
recommendations for decision-makers
How does primary data differ from secondary data in marketing research?
✔✔Primary data is collected directly from sources for a specific purpose, while secondary data
is collected from existing sources like reports or databases
What is a focus group in marketing research?
✔✔A small, diverse group of people selected to provide feedback and discuss their opinions on a
product, service, or marketing message
What is the difference between qualitative and quantitative research?
✔✔Qualitative research explores opinions, attitudes, and behaviors in depth, while quantitative
research focuses on numerical data and statistical analysis
2
, What does the term "sampling" refer to in marketing research?
✔✔The process of selecting a representative group from a larger population to gather insights
about that group
What is the purpose of a hypothesis in marketing research?
✔✔To make a testable statement that predicts a relationship between variables for investigation
What is an example of a data collection method used in quantitative marketing research?
✔✔Surveys with closed-ended questions that generate numerical data
What is market segmentation in marketing research?
✔✔The process of dividing a market into distinct groups based on demographics, behavior, or
other characteristics
What is the role of a questionnaire in marketing research?
✔✔A tool used to collect data from respondents by asking structured questions to gather insights
and feedback
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