,1. Which of the following is a key component of Porter’s Five
Forces Model?
- A) Organizational Structure
- B) Bargaining Power of Buyers
- C) Brand Loyalty
- D) Market Segmentation
Answer: B) Bargaining Power of Buyers
Rationale: Porter's Five Forces Model includes the bargaining
power of buyers as a factor that affects an industry's competitive
environment.
, 3. What is the primary purpose of a SWOT analysis in strategic
business planning?
- A) To identify internal strengths and weaknesses, and external
opportunities and threats
- B) To measure employee productivity
- C) To calculate financial ratios
- D) To analyze economic indicators
Answer: A) To identify internal strengths and weaknesses,
and external opportunities and threats
Rationale: SWOT analysis helps businesses in developing an
overview of internal competencies and external conditions.
4. Which research design involves the manipulation of one or
more independent variables to determine their effect on a
dependent variable?
- A) Descriptive Research
- B) Experimental Research
- C) Correlational Research
- D) Exploratory Research
Answer: B) Experimental Research
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