exam 3 essay questions with 100% verified correct answers.
5 views 0 purchase
Course
ESSAY.
Institution
ESSAY.
Define and explain the terms product item, product line, and product mix. - correct answer product item- a specific version of a product that can be designated as a distinct offering among an organization's products (plain coca cola)
product line- a group of closely related product items (coc...
Define and explain the terms product item, product line, and product mix. - correct answer product
item- a specific version of a product that can be designated as a distinct offering among an
organization's products (plain coca cola)
product line- a group of closely related product items (coca cola flavors- vanilla, diet, regular)
product mix- all products that an organization sells (all coke products- sprite, fanta, coke)
Describe the difference between convenience products, shopping products, specialty products, and
unsought products. Give examples. - correct answer convenience- toothpaste or cereal
shopping- couch or TV
specialty- fancy car
unsought- grave plot
Explain the importance of developing new products and describe the six categories of new products. -
correct answer new products are important to sustain growth, increase revenues and profits, and
replace obsolete items.
1. new to the world
2. new product lines
3. additions to existing product lines
4. improvements to existing products
5. repositioned products
6. lower-priced products
Explain the concept of product life cycles. - correct answer a concept that provides a way to trace the
stages of a product's acceptance, from its introduction (birth) to its decline (death)
Discuss how new technology and emerging trends are impacting the practice of supply chain
management. - correct answer helps in predicting demand patterns, AI has the potential to
significantly benefit the supply chain. monitoring products in stock, demand of product
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Rechga. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
