PUR 3000 FINAL - RAYBURN Questions and Answers Grade A+
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Course
PUR3000
Institution
PUR3000
What are the types of social media metrics?
-blogger outreach: determining how many wrote about your
campaign, how many comments, how many shares, etc.
-Twitter analytics: how many people used your hashtags, new followers,
cost v. click-through of sponsorships, etc.
-Facebook analytics: "...
✓ -to help segment market target, analyze audience preferences &
dislikes, & determine messages might be most effective with various
audiences
✓ -at initial stage, prior to campaign planning & final stage to evaluate a
program's effectiveness
What is early research?
✓ helps to determine current situations, prevalent attitudes & difficulties
that program faces
What is later research?
✓ examines program's success, along with what else needs to be done
What is research?
✓ systematic collection and interpretation of information to increase
understanding
What are the PR research principles?
Master01 | October, 2024/2025 | Latest update
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