100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 TEST BANK|| COMPLETE EXAM COVERING EACH VERSION WITH OVER 500+ QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE ALREADY GRADED A+|| COMPLETE A+ GUIDE$15.49
Add to cart
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 TEST BANK|| COMPLETE EXAM COVERING EACH VERSION WITH OVER 500+ QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE ALREADY GRADED A+|| COMPLETE A+ GUIDE
3 views 0 purchase
Course
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
Institution
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 TEST BANK|| COMPLETE EXAM COVERING EACH VERSION WITH OVER 500+ QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE ALREADY GRADED A+|| COMPLETE A+ GUIDE
WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2 TEST BANK|| COMPLETE EXAM
COERING EACH VERSION WITH OVER 500+ QUESTIONS
AND CORRECT ANSWERS|| LATEST AND COMPLETE
UPDATE ALREADY GRADED A+|| COMPLETE A+ GUIDE
Which of the following statements is true of management? - ANSWER:
f f f f f f f f f f
Management is the process of achieving organizational objectives through people
f f f f f f f f f f
and other resources.
f f f
The want-satisfying power of a good or service is called _____. - ANSWER: Utility
f f f f f f f f f f f f f
Canon's assembly line produces a camera by assembling various parts such as a
f f f f f f f f f f f f
shutter or a lens cap. This is an example of a(n) _____ production process. -
f f f f f f f f f f f f f f f
ANSWER: synthetic
f f
Historically, robots were commonly used in the _____. - ANSWER: electronics and
f f f f f f f f f f f
automotive industries
f f
A company that wants to locate near a community often must prepare a(n) _______
f f f f f f f f f f f f f
that analyzes how a proposed plant would affect the quality of life in the surrounding
f f f f f f f f f f f f f f f
area. - ANSWER: environmental impact study
f f f f f f
Since suppliers often offer virtually identical quality levels and prices, the final
f f f f f f f f f f f
decision on supplier selection often depends on: - ANSWER: the company's past
f f f f f f f f f f f f
experience with each supplier.
f f f f
,2|P a g e
f f
The _____ phase of production control determines the sequence of work throughout
f f f f f f f f f f f
the facility and specifies who will perform each aspect of the work at what location. -
f f f f f f f f f f f f f f f f
ANSWER: routing
f f
True or False: Production creates form utility - ANSWER: True
f f f f f f f f f
A furniture store offers free delivery and free assembly for its buyers is an example of
f f f f f f f f f f f f f f f
______ utility? - ANSWER: ownership
f f f f f
______ is the power of a good or service to satisfy a want or need. - ANSWER:
f f f f f f f f f f f f f f f f
Utility
f
The exchange process is an activity in which two or more parties give something of
f f f f f f f f f f f f f f
value to each other to: - ANSWER: satisfy perceived needs.
f f f f f f f f f f
For centuries, organizations of the _____ stressed efficiency in developing quality
f f f f f f f f f f
goods. - ANSWER: Production Era
f f f f f
In which of the following eras did organizations fully recognize the importance of
f f f f f f f f f f f f
their customers? - ANSWER: Marketing Era
f f f f f f
A company ensured a full crowd of spectators by signing a professional golfer to host
f f f f f f f f f f f f f f
its National golf tournament, which also honored U.S. military members. Which one
f f f f f f f f f f f f
of the nontraditional categories does this exemplify? - ANSWER: Organization
f f f f f f f f f f
marketing
f
True or False: Not-for-profit organizations operate in both the public and private
f f f f f f f f f f f
sector. - ANSWER: True
f f f f
,3|P a g e
f f
Which plan outlines a company's marketing strategy and includes information about
f f f f f f f f f f
the specific activities to be undertaken, the audience to whom each activity is
f f f f f f f f f f f f f
targeted, sales and revenue goals, the marketing budget, the timing of who will be
f f f f f f f f f f f f f f
responsible for specific tasks, metrics used to measure goals, and the timing to
f f f f f f f f f f f f f
implement elements of the marketing mix? - ANSWER: Marketing Plan
f f f f f f f f f f
Which strategy includes decisions about package design, brand names, trademarks,
f f f f f f f f f
warranties, product image, new-product development, and customer service? -
f f f f f f f f f
ANSWER: Product strategy
f f f
______ is the process of collecting and evaluating information to help marketers
f f f f f f f f f f f
make effective decisions. - ANSWER: Marketing Research
f f f f f f f
________ is part of the broader field of business intelligence, which is the task of
f f f f f f f f f f f f f f
using computer-based technology to evaluate large sets of data, or big data, and
f f f f f f f f f f f f f
identify useful trends. - ANSWER: data mining
f f f f f f f
Which type of segmentation is NOT a typical method of segmenting B2B markets? -
f f f f f f f f f f f f f
ANSWER: Psychographic segmentation
f f f
True or False: The demographic method of segmenting the market is concerned with
f f f f f f f f f f f f
region, population, and density. - ANSWER: False
f f f f f f f
_____ influences on consumer behavior includes individual needs and motives,
f f f f f f f f f
perceptions, attitudes, learned experiences, and self-concept. - ANSWER: Personal
f f f f f f f f f
The interpersonal determinants of consumer behavior does not include ___________
f f f f f f f f f
influences? - ANSWER: end-use influences.
f f f f f
Marketing does not create which type of utility? - ANSWER: form utility.
f f f f f f f f f f f
, 4|P a g e
f f
The best marketers not only give consumers what they want but also: - ANSWER:
f f f f f f f f f f f f f
anticipate needs before those needs surface.
f f f f f f
a name, term, symbol, design, or combination thereof that identifies a seller's
f f f f f f f f f f f
products and differentiates them from competitors' products - ANSWER: Brand
f f f f f f f f f f
added value that a respected and successful name gives to a product - ANSWER:
f f f f f f f f f f f f f
Brand equity
f f
part of the brand consisting of words or letters included in a name used to identify and
f f f f f f f f f f f f f f f f
distinguish the firm's offerings from those of competitors - ANSWER: Brand Name
f f f f f f f f f f f f
Vendor that is designed by the business customer as the major supplier to assume
f f f f f f f f f f f f f
responsibility for dealing with all the other vendors for a project and presenting the
f f f f f f f f f f f f f f
entire package to the business buyer. - ANSWER: Category Advisor
f f f f f f f f f f
path that products - and legal ownership of them - follow from producer to consumers
f f f f f f f f f f f f f f
or business user - ANSWER: Distribution Channels
f f f f f f f
deals with the marketing activities and institutions involved in getting the right good
f f f f f f f f f f f f
or service to the firm's customers - ANSWER: Distribution Strategy
f f f f f f f f f f
Process of coordinating the flow of goods, services, and information among members
f f f f f f f f f f f
of the supply chain. - ANSWER: Logisitics
f f f f f f f
actual movement of products from producer to consumers or business users -
f f f f f f f f f f f
ANSWER: Physical Distribution
f f f
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Ascorers. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
