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LVMH Certification Questions with Solutions
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Exam of 6 pages for the course Inside LVMH at Inside LVMH (LVMH Certification)
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LVMH CertificationSelect the appropriate sentences related to LVMH omnichannel strategy (select 2) -
answer- Omnichannel is a client-centric approach aimed at providing a consistent,
qualitative, and seamless customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires cross-collaboration
across all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the Luxury story? -
answer yes
According to Bain & Company, China will be the largest market for personal luxury
goods in 2030. - answer agree
Which characteristics may help to measure the luxuriousness of an offer? - answer-
Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalized services
- Delivering experiential rewards
(all of the above)
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - answer- By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualization, social media or values. -
answertrue
According to Bain & Company, by 2030, online sales will represent... - answer- 33% of
the luxury sales
What are the core values of LVMH? - answer- Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment
(all of the above)
What can Innovation enable at Louis Vuitton? - answer- Share the Maison's history with
the clients
, - Uphold creativity and Savoir-Faire
(all of the above)
Was Dior the first international LVMH brand to enter the Chinese market? - answertrue
A commonly used definition of Sustainability is based on three pillars: maximizing
simultaneously the biological system goals, economic system goals, and social system
goals. - answertrue
Sustainability and sustainable development can be seen as the ability to meet the
needs of the present without compromising the ability of future generations to meet their
own needs. - answeragree
Diversity refers to demographic difference or the ways that people differ from each
other. - answertrue
According to Serge Carreira, which are the essential values of Luxury? - answerQuality
beyond aesthetic
Legacy beyond desire
Emotion beyond ownership
Creativity beyond trends
All of the above
(all of the above)
According to Anne Michaut, select key principles of Luxury. - answer- Consumers have
a range of consumption motivations.
- Consumers tend to express their values through the brands they select.
- Brands can become powerful personal branding tools as they project clear and strong
values.
- Brands can deliver higher perceived value to their customers by expressing their own
values. (all of the above)
How is Sephora reducing CO2 impacts? - answer- by using renewable energy contracts
- by reducing the packaging
- by promoting "Good for" sustainable product selection
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - answer- Protect
Biodiversity
- Foster
Creative Circularity
- Implement
Traceability and Transparency
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