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Inside LVMH 2024 Questions and Answers Graded A+
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Exam of 9 pages for the course Inside LVMH at Inside LVMH (Inside LVMH 2024)
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Inside LVMH 2024Which of these Maison’s is the oldest? – answer CHAUMET
What are the key drivers for Selective Retailing Maison’s? - answer- Constant
innovation
- Personalization of relationships
- Transforming shopping in a unique experience
Which Fashion House within the Group was founded in 1846? - answer Loewe
How many stores does LVMH manage? - answer More than 6,000 stores
LVMH Operating Model has six pillars. Which one is not correct? - answer Centralized
Organization
How many employees work at LVMH and how many are women? - answer213,000
employees out of which 71% are women
How many Maisons are part of the LVMH Group? - answerMore than 75
Which business sector at LVMH generated the highest share of revenues in 2023? -
answerFashion & Leather Goods
Which Maison of the Perfumes & Cosmetics division is the oldest? - answerOfficine
Universelle Buly
Which is the oldest wine estate and youngest brand in the Wines & Spirits division? -
answerDomaine des Lambrays (oldest) & Eminente (youngest)
Which characteristics may help to measure the luxuriousness of an offer? - answer-
Quality
- Scarcity
- Delivering experimental rewards
- Signed by brands
- Controlled channels
- Personalized services
- Price
Select the appropriate sentences related to LVMH omnichannel strategy - answer-
Omnichannel is a client-centric approach aimed at providing a consistent, qualitative,
and seamless customer experience across all channels and geographies.
, - Establishing a smooth omnichannel customer experience requires cross-collaboration
across all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the Luxury story? -
answerYes
According to Bain & Company, China will be the largest market for personal luxury
goods in 2030. - answerAgree
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - answerBy mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualization, social media or values. -
answerTrue
According to Bain & Company, by 2030, online sales will represent... - answer33% of
the luxury sales
What are the core values of LVMH? - answer- Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment
What can Innovation enable at Louis Vuitton? - answer- Share the Maison's history with
the clients
- Uphold creativity and Savoir-Faire
Was Dior the first international LVMH brand to enter the Chinese market? - answerTrue
A commonly used definition of Sustainability is based on three pillars: maximizing
simultaneously the biological system goals, economic system goals, and social system
goals. - answerTrue
Sustainability and sustainable development can be seen as the ability to meet the
needs of the present without compromising the ability of future generations to meet their
own needs. - answerAgree
Diversity refers to demographic difference or the ways that people differ from each
other. - answerTrue
According to Serge Carreira, which are the essential values of Luxury? - answerAll of
the above.
- Quality beyond aesthetic
- Legacy beyond desire
- Emotion beyond ownership
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