OXFORD CAMBRDGE
AND RSA 2024
[Type the document subtitle]
OCR 2024
2024
[Type the company address]
, Oxford Cambridge and RSA
Tuesday 4 June 2024 – Afternoon
A Level Media Studies
H409/02 Evolving media
Time allowed: 2 hours
You must have:
• the OCR 12-page Answer Booklet
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the Answer Booklet. The question numbers must
be clearly shown.
• Fill in the boxes on the front of the Answer Booklet.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 70.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 4 pages.
ADVICE
• Read each question carefully before you start your answer.
OCR is an exempt Charity
Turn over
, 2
SECTION A
Media Industries and Audiences
1 Explain how films are marketed to a variety of audiences, both nationally and globally.
Use Disney‟s The Jungle Book (1967 and 2016 versions) in your answer.
In your answer you must also consider how economic contexts can influence the marketing of
films. [15]
2 Explain how different audiences interpret and respond to radio shows differently.
Use The BBC Radio One Breakfast Show (R1BS) in your answer. [15]
In Question 3, use your knowledge and understanding from your full course of study, including
different areas of the theoretical framework and media contexts.
You have studied two long form television dramas: one from List A and one from List B below.
Use both long form television dramas you have studied to support your answer: one from List A and
one from List B.
List A List B
Mr Robot The Killing / Forbrydelsen
(Season 1, Episode 1) (Season 1, Episode 1)
House of Cards Borgen
(Season 1, Episode 1) (Season 1, Episode 1)
Homeland Trapped
(Season 1, Episode 1) (Season 1, Episode 1)
Stranger Things Deutschland 83
(Season 1, Episode 1) (Season 1, Episode 1)
3* „Intertextuality is essential for long form television dramas to appeal to both national and
international audiences.‟
How far do you agree with this statement?
In your response, you must:
• explain the contexts in which long form television dramas are produced and consumed both
nationally and internationally
• explain how media contexts may have influenced the use of intertextuality in the set
episodes of the two long form television dramas that you have studied
• refer to academic ideas and arguments
• make judgements and reach conclusions about the reasons for similarities or differences in
how intertextuality is used to appeal to audiences between the two episodes. [30]
4 Evaluate the usefulness of one of the following theories in understanding long form television
drama:
EITHER
• Butler‟s theories of Gender Performativity
OR
• Gilroy‟s theories around Ethnicity and Post-Colonialism. [10]
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