Exam (elaborations)
NALP Exam. Course 2 Questions and Answers Latest Updated 2024
- Course
- Institution
Exam of 4 pages for the course NALP at NALP (NALP Exam. Course 2)
[Show more]
Content preview
NALP Exam. Course 2In the video entitled Market Trust, what did Johnson & Johnson do to maintain customer
loyalty to their brand? - answer Even though advised not do so, they pulled their entire
product from the shelves. They created a new tamper-proof cap and packaging and
then reintroduced the product a month later.
What are the four key concepts in how Johnson & Johnson responded to their crisis? -
answer- talking straight
- righting wrongs
- practicing accountability
- getting better
What is a piece of evidence shows that your property is a "trusted brand"? - answer
Feedback from current, past, or prospective residents
What is a piece of evidence shows that your property is a "trusted brand"? - answer
Web postings on reputation sites such as Yelp.com and ApartmentRating.com, though
those may vary in reliability
What is a piece of evidence shows that your property is a "trusted brand"? -
answerComments and feedback from others in the apartment industry (your competitors
have heard about you the same way you've heard about them!)
What is a piece of evidence shows that your property is a "trusted brand"? -
answerPoint of service survey results from residents
What is a piece of evidence shows that your property is a "trusted brand"? -
answerstrong retention results
What typically makes a customer connect with a company emotionally? - answerThey
make me feel as if they know me; I'm not just a number
What typically makes a customer connect with a company emotionally? - answerThey
treat me with respect
What typically makes a customer connect with a company emotionally? - answerThey
listen to me and respond honestly
What is "branding" in the apartment industry? - answerBranding is your promise to your
customer. It tells them what you offer in terms or products and services and how you
are different than your competition.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller jw638729. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now