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GEB 3213 Exam 1 Questions with Verified Answers
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GEB 3213 Exam 1 Questions with Verified Answers
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GEB 3213 Exam 1 Questions withVerified Answers
Direct / Deductive approach - Answer-starts with the main point and brings in details
and explanation later
indirect/inductive approach - Answer-places details explanation and or evidence first
then the main point comes later in the document
When do you use a indirect/ inductive approach - Answer-negative scenarios, or
scenarios that require persuasion, or if you know your audience will react negatively,
doubt, surprise, or disappointment
When do you use a direct/ deductive approach - Answer-In the U.S we will often refer to
the preference of directness, or if you have an interested and willing audience that can
be persuaded easily.
Informal Tone - Answer-used with friends and colleagues
Conversational Tone - Answer-preferred in the US for a majority of business messages,
to develop, use everyday words and avoid slang
Formal Tone - Answer-use when writing to a reader outside of the US or Canada, most
business cultures across the globe prefer a high level of formalism in all professional
documents and communications
Basic writing tips - Answer-1.) using humor can be risky, if used be careful and avoid all
jokes that can be taken as sexist racist etc
2) do not sound overly familiar and friendly with your reader , readers will view this tactic
as presumptuous
3) be yourself
4) avoid using too much flattery, it'll risk sounding insecure
5) do not preach or brag to your reader
Fog Index - Answer-the most well known readability formula to make sure you are using
plain English
How does the Fog Index work - Answer-1) Choose a sample from one of your
documents
2) Calculate your sentences average length
3) Calculate the percentage of long words
4) Calculate the grade level required to understand the sample
, Powerful words - Answer-rely on the power sources of language in your sentences:
nouns and verbs, use adjectives and adverbs sparingly and only when necessary, with
nouns pick short dynamic words
ex: flash instead of burst of light
Familiar Words - Answer-pick language that is simpler, more straight forward and less
academic sounding
ex: use rank instead of prioritize
Unacceptable words and phrases - Answer-manpower, man-made
businessman, the average executive...he
the consumer...she, disadvantaged hispanic children, john black,59,has just joined...
a dead person
Preferable words and phrases - Answer-work force, human power, human energy,
synthetic, manufactured, businessperson, business professional, the average executive,
he or she, the consumers... they, children from lower income homes, John Black has
just joined... an individual identified as hard of hearing
Where to place emphasis - Answer-The end of the sentence is the top place of
emphasis, the beginning is the second most emphatic spot...
Information in the middle of sentences aren't emphasized and are forgot about.
Tight Sentences - Answer-keep your sentences short, long ones slow the reader down,
keep below 25 words
Passive verbs - Answer-don't want to use. include all versions of the infinitive "to be" :
be, being, is, are, was, were, am etc.
Strong sentence examples - Answer-The worker received the supply order.
The unit manager cancelled the meeting.
The CFO recommends this place.
Weak sentence examples - Answer-The supply order was received by the worker.
The meeting was cancelled by the unit manager.
This practice is recommended by the CFO
When to use passive verbs - Answer-preferred to emphasize the action, not the agent.
Ex: Your order was shipped on June 11 : and to avoid placing blame... The hard drive in
your computer was damaged recently.
Nouns that can be replaced by verbs - Answer-process a payment = pay
reach a decision= decide
provide assistance = assist
make a referral = refer
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