HUBSPOT INBOUND MARKETING CERTIFICATION
FINAL EXAM NEWEST 2024-2025 ACTUAL EXAM
COMPLETE 280 QUESTIONS AND CORRECT
DETAILED ANSWERS
Using software to enroll every person who downloads a specific ebook into a month-long
email campaign is an example of what? - ANSWER-D. Marketing
automation
How does the full path attribution model calculate credit? - ANSWER-A. 22.5% of credit to
the first interaction, the interaction that created the contact, the
interaction that created the deal, and to the interaction that closed the deal. The
final 10% is assigned to the remaining interactions evenly.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to declare a
winner in an A/B test. - ANSWER-C. 95%
,True or false? Segmentation is a process that helps you understand your leads and customers
better, and behavioral marketing is how you categorize them
based on the understanding you
gain. - ANSWER-B. False
What is the difference between the buyer's journey and customer journey? - ANSWER-A. The
buyer's journey focuses on activities leading up to a purchase,
while the customer journey
extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements. - ANSWER-B. False
How can you ensure your content drives action? - ANSWER-B. Include a CTA
How can you ensure your podcast content initiates action? Select all that apply. - ANSWER-A.
Include your CTA link in the show notes B. Shorten you URL to
,keep CTAs concise C.
Consider mid-roll CTAs
Fill in the blank. Behavioral marketing is the method by which companies target auditerm-6ences
based on their behavior, interests, intentions, geolocation, and
other metrics using _________, cookies, search history, and other insights. A. Funnel reports
B. Advertising C. Web Analytics D. TikTok - ANSWER-C. Web
Analytics
True or False? This is an example of a person in the decision stage of their buyer's journey. //
Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with
obedience and anxiety when approaching new dogs. They're looking for a local dog trainer that
provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp
to compare local dog trainers. - ANSWER-A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B. Strategy C.
Correlation D. Behavioral Marketing - ANSWER-A. Causation
, How do you develop an effective content distribution strategy? - ANSWER-D. Set a content
distribution goal, identify your audience's preferred channels, and run
tests for new
marketing channels
True or false? People are protective of their privacy and do not want their experiences to be
highly personalized. - ANSWER-B. False
What is a buyer persona? - ANSWER-Fictional, generalized representation of your ideal
customer created through research and analysis of who is already
buying
from you
What type of information do you need to curate a buyer persona? - ANSWER-
- Customers' backgrounds, goals, and challenges
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