SCMN 3730 Exam 2 WITH ACTUAL CORRECT DETAILED ANSWERS
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Course
Social Media Certification
Institution
Social Media Certification
SCMN 3730 Exam 2 WITH ACTUAL CORRECT DETAILED ANSWERS
SCMN 3730 Exam 2 WITH ACTUAL CORRECT DETAILED ANSWERS
SCMN 3730 Exam 2 WITH ACTUAL CORRECT DETAILED ANSWERS
SCMN 3730 Exam 2 WITH ACTUAL CORRECT DETAILED ANSWERS
SCMN 3730 Exam 2 WITH ACTUAL CORRECT DETAILED ANSWERS
SCMN 3730 Exam 2 WITH AC...
Social Media Certification (ADD) exam questions with actual
correct detailed answers
If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of
promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule - ANSWER-B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking trails in America,
what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing - ANSWER-C. content marketing
If a company shares a link to its Facebook account on an Instagram post, what marketing approach is
being used?
A. cross promotion
B. search engine optimization
C. PPC advertising
D. outbound marketing - ANSWER-A. cross promotion
,________ is the simulation of human intelligence processes by machines, especially computer systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting - ANSWER-A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform target audiences about
events, product launches, updates, etc.
B. The act of asking influencers to share links to product pages, to share reviews of products, to write
blogs or create videos about products, etc. to acquire a target audience
C. A technique used by customer service representatives on social media platforms that allows them to
respond and react to issues in a professional manner
D. The act of creating and distributing valuable, relevant, and consistent material to attract and acquire a
target audience - ANSWER-D. The act of creating and distributing valuable, relevant, and consistent
material to attract and acquire a target audience
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to every social media
mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more frequently on social
media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing longer captions for all social
media posts
D. Improve brand sentiment in two weeks by paying to promote Facebook posts that have to do with
charitable efforts - ANSWER-A. Improve customer retention rate by 5 percent by March 15 by responding
to every social media mention within 15 minutes during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
, D. 2003 - ANSWER-D. 2003
In reference to social media marketing, which of the following is an example of organic content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
D. A product review that a paid influencer posts on YouTube - ANSWER-C. An image a company creates
and shares on Instagram
Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as
a viable marketing option for businesses. Which of the following is the name of this time period?
A. dot-com bubble
B. internet marketing era
C. digital bubble
D. digital era - ANSWER-A. dot-com bubble
________ was the first true social media network.
A. facebook
B. twitter
C. myspace
D. youtube - ANSWER-C. myspace
In terms of social media, a platform ________.
A. enables the development, deployment, and management of social media solutions and services
B. searches databases and internet sites for documents containing key words specified by a user
C. is a person's profile on any given social media application that he or she uses to share views and
opinions
D. is the original version of a social media application that is used as a framework for future versions -
ANSWER-A. enables the development, deployment, and management of social media solutions and
services
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