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Marketing Science Extra Kaartjes van Aantekeningen College Slides Exam
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Marketing Science Extra Kaartjes van AantekeningenCollege Slides Exam
Which strategy's/methods are used to determine which customer to serve? - Answer
segmentation and targeting
Which strategy's/methods are used to determine what the value proposition must be? -
Answer Differentiation and positioning
What are the 2 goals of a customer value-driven marketing strategy? (definition: right
relationships with right customers) - Answer 1. lowering price / increase service
2. no attempt to maximize customer satisfaction
What is the definition of a market? - Answer Set of actual and potential buyers of a
product/service
What are the terms for a mission statement? - Answer - inspiring and motivating
- focusing on customers
What are the goals for profit organization's? - Answer 1. win market share
2. enhance shareholder return
What are the goals for a non-profit organization? - Answer 1. improve quality of life
2. protect environment
What is the definition of the silhouette score? - Answer Shows how similar a point is to
its own cluster compared to other clusters
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