Journalism Chapter 12 Test Bank Solution Manual Already Passed Graded A+
4 views 0 purchase
Course
Journalism Chapter 12
Institution
Journalism Chapter 12
Journalism Chapter 12 Test Bank Solution Manual Already Passed Graded A+
Companies often hold plant tours and open houses to convince their local communities that they are good citizens - Answers True
Edward Bernays believed that obtaining people's consent was an essential ingredient of a success...
Journalism Chapter 12 Test Bank Solution Manual Already Passed Graded A+
Companies often hold plant tours and open houses to convince their local communities that they are
good citizens - Answers True
Edward Bernays believed that obtaining people's consent was an essential ingredient of a successful
public relations campaign - Answers True
Individuals and organizations with extensive PR resources usually receive more coverage in the media
than those without such PR resources - Answers True
It is illegal for most companies and organizations to engage in lobbying - Answers False
Ivy Ledbetter Lee, one of the founders of public relations, actually believed that honesty and directness
were better than deception in public relations - Answers False
Journalists have traditionally held public relations practitioners in low esteem - Answers True
P.T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper
coverage for his clients, his American Museum, and his circus - Answers True
Public Relations is information a person, company, or institution pays to have published or broadcast in
the news media - Answers False
The BP oil rig explosion and subsequent oil leak may replace the Exxon Valdez oil spill as a prominent
example of how not to manage public relations in a crisis - Answers True
The Internet presents mostly problems and few opportunities for public relations practitioners - Answers
False
The PRSA tends to downplay ethical issues in public relations - Answers False
The first public relations practitioners were primarily theatrical press agents who staged stunts to get
newspaper coverage for their clients - Answers True
The most common type of public relations is done in-house by individual companies and organizations -
Answers True
The press conference is a classic example of a pseudo-event - Answers True
Though most news reporters won't easily admit it, they would have a harder time doing their job
without the help of PR practitioners - Answers True
Unlike print journalists, who use press releases extensively, TV journalists rarely use VNRs (Video News
Releases) - Answers False
When someone put poison in a few bottles of Tylenol, company executives decided to withhold
comment for a few days while they assessed the damage - Answers False
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TutorJosh. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.09. You're not tied to anything after your purchase.
