Exam (elaborations)
PUR 3000 Questions And Answers Latest Update
- Course
- PUR 3000
- Institution
- Florida State University
PUR 3000 Questions And Answers Latest Update
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Solution 2024/2025Pepper
PUR 3000 Questions And Answers Latest
Update
Why is research critical and necessary? ANS✔✔ Gets process started,
provides information required to understand the needs of publics and to
develop powerful messages. *Validity and reliability
Why and how is research used in PR? ANS✔✔ To accomplish an
organizational objectives and meet its need for info.
1.Achive credibility with management.
2. Define audiences and segment publics: making sure messages reach
proper audience.
How is research used in PR? ANS✔✔ 1. Formulate strategy
2. To test messages
3.Help management
4. To test messages
5. Help management keep in touch
6. To prevent crisis
7. Monitor competition
8. Sway away public opinion
9. Generate publicity
10. Measure success
Putting together a PR campaign ANS✔✔ 1. Research
, Solution 2024/2025
Pepper
2. Planning
3. Communication
4. Evaluation
Preliminary questions when formulating research design ANS✔✔ What is the
problem?
What kind of info is needed?
Should the organization do research in-house or hire outside consultant?
How will the research be analyzed?
What specific publics should be researched?
Secondary research ANS✔✔ Secondary: Uses existing info in books,
magazines, databases,etc
Primary research ANS✔✔ Uses new and original information that is
generated through a research project and is directed to answers in a
specific question.
Qualitative research ANS✔✔ "Soft data", open-ended questions, valid but
not reliable. Non-random samples
Quantitative research ANS✔✔ "Hard data" Close-ened questions, valid and
reliable. More expensive and complicated numerical.
Types of Qualitative research: 5 techniques ANS✔✔ 1. Content Analysis:
often measured amount and nature of media coverage
2. interviews
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