Exam (elaborations)
GOOGLE ADS SEARCH EXAM QUESTIONS AND ANSWERS
- Course
- Institution
GOOGLE ADS SEARCH EXAM QUESTIONS AND ANSWERS...
[Show more]
Content preview
GOOGLE ADS SEARCH EXAM QUESTIONS ANDANSWERS
What is the greatest strategy for getting their adverts on each search engine? -
ANSWER Find a solution to handle my ads: A search engine management
platform provides a unified interface for managing complex accounts across
various search engines, analysing campaigns, and automating bidding.
Search Engine Marketing - ANSWER The overall procedure includes:
An advertiser bids on keywords with the price they want to spend for a user to
click an ad.
The engine ranks advertisers according on their bids and relevance to the
search.
The most relevant ad appears beside the user's search results.
Benefits of a SEM platform - ANSWER: consolidated data, single interface,
optimisation.
Ads appearing + ranking - ANSWER 1. The advertiser bids on keywords.
2. The search engine ranks the keywords.
3. The best-matched adverts appear beside the search results.
How Google Search is utilised - ANSWER Consumers are continuously online,
searching in times of need, and using gadgets on the go.
Three essential aspects on a results page: ANSWER Shopping Ads: Appear
based on search phrases (attention grabbing)
Text ads have a catchy headline, a distinct identity, and a range of ad
extensions.
Organic Results: The set of advertising following text ads; these results are
supplied for free but appear due to the relevance of the search.
3 R's of Google Search - ANSWER Reach: Engaging new customers in times of
need.
, Relevance: Having the correct message that answers someone's search.
Results: Focussing on outcomes and optimising with complete transparency into
what's working, then enhancing your campaign's success over time.
What element of her search results page would include the store's phone
number? - ANSWER: The Text Ad Extension
Where can you show advertisements? - ANSWER: Google Searches, YouTube,
New York Times, etc.
Google Ads is an internet advertising solution that enables businesses to interact
with their customers.
Benefits of Google Ads - ANSWER: Connect with customers when it matters,
control costs, and improve performance.
Which of the following characteristics would help you manage your budget and
avoid broadcasting your ad too broadly? - ANSWER: Set a maximum budget,
suspend the campaign if necessary, and control who sees your ad using
targeting options.
What factors affect Ad Rank? - ANSWER Your bid, the impact of ads
formatted enabled, the possibility of ad being clicked, the projected measure of
how well your website provides users who click your ads with a worthwhile
experience, and how relevant your ad is
Google Ads Auction - ANSWER The system in charge of considering all of
these criteria and eventually determining your ad's position and if it will appear
at all.
Google Ads Auction Steps - Answer 1. Cast a wide net to identify relevant
advertisements.
2. Select just qualifying advertisements.
3. Show only ads that meet the AdRank level.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller luzlinkuz. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now