Exam (elaborations)
GOOGLE ADS SEARCH EXAM QUIZ QUESTIONS AND VERIFIED ANSWERS
- Course
- Institution
GOOGLE ADS SEARCH EXAM QUIZ QUESTIONS AND VERIFIED ANSWERS...
[Show more]
Content preview
GOOGLE ADS SEARCH EXAM QUIZQUESTIONS AND VERIFIED
ANSWERS
Question 1: Optimization Score is made up of over 50 recommendations to
optimize Search campaigns.
• True
• False
Question 2: Which factors wouldn’t change an account’s optimization score?
• Changes in auction dynamics
• Changes in tracked conversions
• Renaming campaigns
• Shifts in spending mix
Question 3: How does Google Ads generate responsive search ads?
• Google Ads creates them based on existing ad copy, landing pages, and extensions
• Google Ads creates them based on existing high-performing ad copy
• Google Ads mixes and matches headlines and description lines that have been
provided
• Google Ads mixes and matches headlines and URLs that have been provided
Question 4: How many ads should be implemented per ad group?
• One or two
• Only one
• Three to five
• Two to three
Question 5: Which are the three required parts of a text ad?
• Description, path fields, and headline
• Description, path fields, and URL
• Headline, description, and path fields
• Headline, description, and URL
Question 6: Arrange the items below in order of hierarchy, beginning with the
top level.
• Account
• Campaign
• Ad group
• Ad
Question 7: What is the key value proposition of Google Search campaigns?
• Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
,• Influence organic results
• Reach people on Google.com that might be interested in your brand, regardless of
what they’re searching for
• Show your ads when a customer is searching for your product or service
Question 8: Which part of a Search ad isn’t automatically generated by
Dynamic Search Ads?
• All of these are automatically generated
• Description line
• Destination URL
• Headline
Question 9: Which two people might see an ad with the keyword +black +shirt
(set as broad match modifier)?
Select All Correct Responses
• Someone searching for the term I want to buy a black shirt
• Someone searching for the term black button shirt
• Someone searching for the term shirt
• Someone searching for the term shirt brown
Question 10: Advertising with Google Ads starts with creating campaigns
based on your business objectives. Which campaign type would you pick for
each of the following scenarios?
• These ads drive engagement, app installs, and in-app purchases. They appear
across the Google Search and Display Networks, as well as on Google Play and
YouTube
• These ads promote your products by giving users detailed information about what
you’re selling. They appear on Google Shopping and next to search results
• These ads show up next to Google search results and on other Google partner
sites, like YouTube, when people search for products or services you offer
• These ads appear on their own or within other streaming video content on
YouTube and across the Google Display Network
Universal App (1)
Search (3)
Video (4)
Shopping (2)
Question 11: How can Google Ads help you advance your business goals?
Select All Correct Responses
• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above
Question 12: Match each autobidding strategy to the right campaign goal.
,• Conversions
• Revenue
• Traffic
• Visibility
Target ROAS (2)
Target CPA (1)
Target impression share (4)
Maximize clicks (3)
Question 13: Which of the following is a core benefit of Google Ads automated
bidding?
• User ID-based bidding
• Impression share-based bidding
• Daily budget pacing
• Auction-time bidding
Question 14: Match the marketing goal to the correct ad extension.
• You operate many retail stores and want potential customers to see the distance
from their location to your stores
• You’re interested in directing people to specific pages on your website
• You’re focused on driving phone calls to your business
• You want to describe the features of a specific product your business offers before
customers click on the ad
Call extension (3)
Structured snippets (4)
Sitelink extension (2)
Location extension (1)
Question 15: Which ad extensions can serve automatically?
• Message, callout, and structured snippets
• Promotion, callout, and sitelink extensions
• Sitelink, callout, and structured snippets
• Sitelink, location, and call extensions
Question 16: Why do search ad extensions matter?
• The cost-per-click on ad extensions is lower than on a search ad headline
• They guarantee higher engagement for advertisers
• They increase ad quality and drive lower conversion costs
• They increase engagement and influence ad quality
Question 17: If an advertiser doesn’t want to add remarketing tags to a website,
why would Customer Match be a good fit for them?
• Customer Match allows you to reach people who have been to your website
• Customer Match allows you to reach people who haven’t been to your website yet
, • Customer Match relies on your own data instead of a remarketing tag
• It wouldn’t be a good fit. You have to tag your website to use Customer Match
Question 18: True or false? Affinity Audiences allows advertisers to reach
people who’re actively researching and intending to buy the products or
services they offer.
• True
• False
Question 19: Which of the following can be customized with audience signals to
make Search campaigns more efficient?
• Headline length
• Keywords
• Networks
• All of the above
Question 20: What are the three main factors that determine ad quality?
• Expected clickthrough rate, ad formats, and ad relevance
• Expected clickthrough rate, landing page experience, and ad relevance
• Expected clickthrough rate, max CPC bid, and landing page experience
• Max CPC bid, landing page experience, and ad relevance
Question 21: Which attributes describe a good landing page experience?
Select All Correct Responses
• Easy to navigate
• High amount of user traffic
• Relevant and original content
• Transparency about your business
Google Ads Search Final Exam Quiz Answers
Question 1: You want to increase the relevance of a Google Search ad so it’s
more meaningful to potential customers and provides value-added information
to their searches. What two actions might improve the relevance of your ad?
Select 2 Correct Responses
• Posting transparency statements on the website.
• Selecting only relevant languages in campaign setup.
• Selecting distinct geographic areas.
• Rewriting the landing page for clarity.
• Changing the ad’s call-to-action statement.
Question 2: Why is automating your bid better than manual bidding when it
comes to creating a successful Google Ads campaign?
• Because user intent and the likelihood to complete valuable actions for your
business don’t change according to location, time, or device
• Because the customer journey has become more complex and bids should
therefore be based on general user behavior.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller luzlinkuz. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $20.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now