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DMI Pro Exam Questions And 100% Correct Answers
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DMI Pro Exam Questions And 100% Correct AnswersInbound Marketing - Pull Strategy, most often thought of with digital marketing, attracts
leads by providing helpful content
Outbound Marketing - Thought of with traditional and digital marketing, utilizes volume
and repetition to spread word of existence - push strategy
Owned Media Example - Blog, Website, Social Media Account,
Paid Media Example - Display Ads, Social Media, Retargeting
Earned Media Example - Word of mouth promotion, reviews, and mentions
Direct Marketing - Answer Mailings and brochures, flyers, and coupons
Broadcast Marketing - Answer Product placement, program sponsorship, and cinema
advertisement
Referral Marketing - Answer Fidelity cards, word of mouth, and discounts for
sponsorships
Traditional Marketing characteristics - Answer Outbound, one-to-many, mass, passive
audience
Digital Marketing characteristics - Answer Active audience, inbound, one-to-one,
individual
3i principles - Answer 1. Initiate
2. Iterate
, 3. Integrate
What elements of a SMART objective are contained in the following statement?
I will be completing a diploma in digital marketing to establish myself as a digital
marketing expert. -Specific and Measurable
Audience Research - Survey tool, marketing research company, social media platform,
behavior analytics
Social Listening - Hootsuite, hashtags, Tweetdeck, influencers
Social listening - identifies audiences interests
market research - provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? - Answer Optimises for scale
and relevance, covers the whole buying cycle
Steps of framework for project management - Answer 1. Define the project or campaign
2. Project brief
3. Goals and objectives
4. Team Input
5. Timeline and Tasks
Why would you use content marketing in a digital strategy? - Answer Grow brand or
business awareness, Improve SEO rankings, Recruit brand advocates
What are the possible benefits of including social listening in a content strategy? -
Answer Customer sentiment in relation to your brand can be identified
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