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DMI + AMA Pro Certification Exam Questions and Answers Latest Update
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DMI + AMA Pro Certification Exam Questions andAnswers Latest Update
Follower ad - The promotional strategy on LinkedIn for gaining followers.
Hashtag - Keywords or phrases starting with a '#' that enhance the discoverability of
posts.
Facebook and Instagram combined promotion - Coordinated marketing efforts across
both social media platforms.
Social groups - Communities of people on social media who come together to share
interests.
Sustain community - Answer Maintain conversation and activity among a social media
audience.
Personal name in public responses - Answer Using a person's name in responses to
increase personalized message.
Persuasive CTAs -Answer Calls to action that are directed at affecting user behavior.
70/30 rule for content promotion -Answer A rule of thumb that 70% of content should be
directed at informing or entertaining while 30% can be promotional.
Topical and relevant posts: The content is timely and exactly what audiences want to
hear from them.
Photos and videos: Visual that accompanying social media posts encouraging better
engagement with the post.
Video content best practices: Guidelines on how social media video content should be
, built.
Capture attention within the first 20 seconds: The concept of immediately capturing the
attention of your viewers with your video content.
Live events: Events happening right now that can be shared by video to audiences as a
means to build interaction.
Vertical views: The creation of video content in a portrait view orientation.
Hashtag etiquette: The manner in which you apply hashtags in your posting effectively.
Capitalize hashtags: Making your hashtags readable by writing them out in all capital
letters.
Avoid over-hashtagging: Do not use too many hashtags to keep clarity and focus.
Offer post A type of social media posting specifically created for an offer or discount.
YouTube video posting best practices - Answer How to share video on YouTube
effectively.
Maximum of three tags - Answer This is recommended to be the maximum number of
tags used per YouTube video.
High-resolution video - Answer Video that is clear and of a very high quality.
UGC - Regramming Answer Sharing user-generated content on social media in the best
practices.
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