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DMI + AMA Pro Certification Exam Questions And 100% Correct Answers (A+)
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DMI + AMA Pro Certification Exam Questions And100% Correct Answers (A+)
Your Q2 campaign budget has been cut, but management still wants you to grow the
social following of the company on Facebook, LinkedIn, and Instagram.
What are the most viable options to follow that will help you build an engaged
community?
Choose TWO of the following options:
1. Run a follower ad campaign on LinkedIn
2. Use hashtags in all posts to improve discoverability
3. Implement an integrated campaign on Facebook and Instagram
4. Join business-related groups on social platforms - Answer 2. Post with hashtags to be
more discoverable
4. Join social platform groups relevant to your business
You have successfully built the community and increased the company's social following
by 9% across Facebook, LinkedIn, and Instagram. Your next task is community
maintenance.
What are the ideal ways to do that?
Chose TWO of the following:
1. Allow personal names in public social responses.
2. Allow the use of persuasive calls-to-action in postings where you want people to take
some action.
3. Refrain from discussing topics that are recurring or in some sort of series because
,this can surely bore users.
4. Make sure to use the 70/30 rule when it comes to promoting content. - Answer 1.
Allow personal names in public social responses.
2. Employ persuasive calls-to-action in postings where you want people to take some
action.
Regular posting on social media sites increases your visibility to potential customers.
When posting on to social platforms, what best practices do you follow?
Choose TWO of the following:
1. Ensure posts are topical and relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly - Answer 1. Ensure posts are topical and relevant
2. Include photos and videos
Video is important in digital marketing, in that it can offer marketers a huge return on
investment.
When creating and publishing video content onto social media, which of the following
best practices are you attempting to achieve?
Choose TWO of the following:
1. Attempt to gain views within the first 20 seconds
2. Capture and share live events
3. Design for sound-on videos
4. Design videos for vertical view - Answer 2. Capture and share live events
4. Design videos for vertical view
, You are asked to train a new digital marketing intern about best practices to adhere to
when using hashtags. Based on the image below, which of the following key hashtag
rules have been broken?
"Check out these 10 reasons why you should become a digital marketer! ◡̈
#digitalmarketingintheunitedstates #digital #marketing #content #marketing
Select TWO of the following:
1. Use images relevant to hashtags
2. Capitalize Hashtags Correctly
3. Refrain from using too many Hashtags
4. Other than hashtags, no emojis are to be used - Answer 2. Hashtags should be
correctly capitalized
3. Too many hashtags are not used.
Engagement of audiences is the major strategy that businesses can use to assist in
moving the sales. You want to offer a 25 percent discount to your customers through a
post on Facebook.
What type of post will you use for this post?
Choose ONLY one of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post - Answer 1. Offer post
You want to make sure that a YouTube video that you upload will be viewed by your
target audience.
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