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COB 204 EXAM III (chapters 2, 8, 12 + some of 11) Study Guide Solutions $11.49   Add to cart

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COB 204 EXAM III (chapters 2, 8, 12 + some of 11) Study Guide Solutions

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COB 204 EXAM III (chapters 2, 8, 12 + some of 11) Study Guide Solutions Big Picture of Organization - ANSWER-Industry structure, competitive strategy, value chains, business processes, information systems Industry Structure - ANSWER-Competitive Forces in your industry Competitive Strategy - AN...

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  • October 30, 2024
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COB 204 EXAM III (chapters 2, 8, 12 +

some of 11) Study Guide Solutions


Big Picture of Organization - ANSWER✔✔-Industry structure, competitive strategy, value chains, business

processes, information systems


Industry Structure - ANSWER✔✔-Competitive Forces in your industry


Competitive Strategy - ANSWER✔✔-How you decide to respond to the forces


Value chains - ANSWER✔✔-Changes you make to your structure


Business Processes - ANSWER✔✔-How those changes effect your processes


Porter's Competitive Forces Model - ANSWER✔✔-Bargaining Power of Customers, Threats of Substitutes,

Bargaining Power of Suppliers, Threats of New Entrants


Industry wide - Cost - ANSWER✔✔-Lowest cost across the industry (Walmart)


Industry Wide - differentiation - ANSWER✔✔-Better product/service across the industry


Focus - Cost - ANSWER✔✔-Lowest cost within an industry segment



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Focus - differentiation - ANSWER✔✔-Better product/service within an industry segment


Strategies for Competitive Advantage - ANSWER✔✔--cost leadership strategy


-differentiation strategy


-innovation strategy


-operational effectiveness strategy


-customer orientation strategy


Example: cost leadership strategy - ANSWER✔✔-Walmart everyday low prices


Example: differentiation strategy - ANSWER✔✔-Southwest Airlines offers low-cost, short-haul, express

flights


Example: innovation strategy - ANSWER✔✔-Apple Watch


Example: Organizational effectiveness strategy - ANSWER✔✔-FedEx fastest delivery


Example: Customer orientation strategy - ANSWER✔✔-Amazon customer order system


Two Categories of Activities in the Value Chain - ANSWER✔✔-Primary Activities, Support Activities


Primary Activities - ANSWER✔✔-the production and distribution of products and services. These

activities create value for which customers are willing to pay

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Support Activities - ANSWER✔✔-contribute to the competitive advantage by supporting the primary

activities, but do not add value directly to the firm's products or services


Examples: Primary Activities - ANSWER✔✔-Inbound logistics, Operations, Outbound logistics, Marketing

and sales, Customer Services


Examples: Support Activities - ANSWER✔✔-Administration and Management, Human Resources

Management, Product and Technology Development, Procurement


Porter's Value Chain Model - ANSWER✔✔-where you make changes to your structure


Inbound Logistics - ANSWER✔✔-Quality Control; raw materials control; supply schedules


Example:Automated warehouse systems


Operations / Manufacturing - ANSWER✔✔-Manufacturing; packaging; production control; quality

control


Example:Robotics, computer controlled and aided equipment


Outbound Logistics - ANSWER✔✔-Finishing goods; order handling; dispatch; delivery; invoicing


Example:Automated shipment scheduling systems


Sales and Marking - ANSWER✔✔-Customer management; order taking; advertising and promotion; sales

analysis; market research

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