Wgu D373 Marketing In The Digital Era Exam 2024 |
Marketing In The Digital Era D373 Wgu Oa Exam Latest
Exam 2024 Question And Correct Answers Rated A+
1. Target customers:
Customers based on a predefined geographic boundary
2. Market segmentation:
Dividing a market through variables such as age, gender,education level, family size, occupation
income, and more
3. Psychographic:
Focus on the intrinsic traits the target customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators,lifestyles, and opinions
4. Behavioral:
The way customers go through their decision making and buyingprocesses, including attitudes
towards the brand, the way they use it, and their knowledge base
5. What is marketing?:
The set of institutions and processes for creating, commu-nicating, delivering, and exchanging
offers that have value for customers, clients, partners, and society
6. Marketing Coordinator:
Entry-level marketing position responsible for planning,executing, and managing a variety of
functions to deliver value to the customer andthe organization (1-3 years).
7. Marketing Director:
Mid-level marketing position responsible for planning, exe-cuting, and managing a variety of
functions to deliver value to the customer and theorganization, with 7-10 years of experience
1/8
, 8. Vice President:
Senior-level marketing position responsible for planning, execut-ing, and managing a variety of
functions to deliver value to the customer and the organization, with 11-15 years of experience
9. Chief Marketing Officer:
Top-level marketing position responsible for planning,executing, and managing a variety of
functions to deliver value to the customer andthe organization, with 20+ years of experience
0. Who is responsible for ROI? (return on investments):
Chief marketing officer
1. What is the traditional marketing mix?:
Product, price, place, promotion
12. What is the expanded marketing mix?:
Product, price, place, promotion peo-ple,process, physical evidence
3. Strategy:
Represents what the company intends to do
4. Execution:
Represents how the company intends to do it
5. Prospects:
Potential customers who haven't bought from the company yet
6. Customers:
People who have bought from the company
17. Positioning:
The culmination of the products, services, and experiences that abrand provides to convey valu
2/8
