CGCM MARKETING MANAGEMENT EXAM
2024|VERIFIED EXAM REVISION QUESTIONS
AND CORRECT ANSWERS ALL GRADED
A+|GUARANTEED SUCCESS|LATEST UPDATE
2024-2025.
Scope of Marketing - ANSWER-✔Marketing is the activity, set of institutions, and
processes for creating, communicating and exchanging offerings that have value for
customers, clients, partners, and society at large.
Marketing Mix Component's - ANSWER-✔Product, price, place, promotion
Marketing Management Defined - ANSWER-✔The art and science of choosing
target markets and getting, keeping, and growing customers through creating,
delivering, and communicating superior customer value.
Value of Marketing - ANSWER-✔Financial success often depends on marketing
ability. Successful marketing builds demand for products and services, which, in turn
creates jobs.
Holistic Marketing Dimensions - ANSWER-✔
Modern Marketing Management - ANSWER-✔People, Processes, programs,
performance
Marketing and customer value: value delivery process - ANSWER-✔Choosing,
providing, communicating the value
Marketing and customer value: value chain - ANSWER-✔a tool for identifying ways
to create more customer value
Marketing and customer value: core competencies - ANSWER-✔a source of
competitive advantages and makes a significant contribution to perceived consumer
benefits, applications in a wide variety of markets, difficult for competitors to imitate
, Marketing and customer value: central role of strategic planning - ANSWER-
✔managing the businesses as an investment portfolio, assessing the market's
growth rate and the company's position in the market, establishing a strategy
Value equation - ANSWER-✔Things you get/ Things you pay = Value
Porters value chain - ANSWER-✔
The marketing plan - ANSWER-✔Strategic (big picture, decision to market online),
Tactical (do promotion on facebook)
Assessing growth opportunities - ANSWER-✔Intensive growth -- corporate
management's first course of action should be a review of opportunities for
improving existing businesses.
Integrative growth -- a businesses sales and profits may be increased through
backward, former, a horizontal integration within its industry.
Diversification growth -- several types of diversification are possible -- new products,
new technology, marketing synergies with existing product lines, new groups of
customers, etc.
downsizing and divesting older businesses -- week businesses require a
disproportionate amount of managerial attention
SWOT internal - ANSWER-✔a business should evaluate its internal strengths and
weaknesses
SWOT external - ANSWER-✔a business must monitor macroeconomic forces that
affect its ability to earn profit. It should track trends and important developments.
Marketing formulation - Porter's generic strategies - ANSWER-✔1. Cost Leadership -
a firm sets out to become the low cost producer in its industry. The sources of cost
advantage are varied and depend on the structure of the industry.
2. Differentiation - In a differentiation strategy a firm seeks to be unique in its
industry along some dimensions that are widely valued by buyers.
3. Focus - The generic strategy of focus rests on the choice of a narrow competitive
scope within an industry. The focuser selects a segment or group of segments in the
industry and tailors its strategy to serving them to the exclusion of others.
Marketing Plan Contents - ANSWER-✔Execute summary, table of contents,
situation analysis, marketing strategy, marketing tactics, financial projections,
implementation controls
Marketing Metrics - ANSWER-✔Measures that help marketers quantify, compare,
and interpret performance: sales metrics, customer readiness to buy metrics,
customer metrics, distribution metrics, communication metrics
Marketing Dashboard - ANSWER-✔Collection of metrics that we have. They help us
gauge how we are doing in a company
