NRF Ch. 1: Retail Overview: Terms well Defined with Diagrams for Easier Understanding
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Course
NRF
Institution
NRF
NRF Ch. 1: Retail Overview: Terms well Defined with Diagrams for Easier Understanding
Brick-and-mortar
The presence of a physical storefront and face-to-face customer experiences.
Closeout stores
Off-price stores that offer an assortment of brand-name merchandise at a significant discount o...
NRF Ch. 1: Retail
Overview: Terms well
Defined with Diagrams
A
VI
for Easier Understanding
TU
IS
Brick-and-mortar
M
The presence of a physical storefront and face-to-face customer experiences.
O
A
Closeout stores
N
Off-price stores that offer an assortment of brand-name merchandise at a significant
discount off the manufacturer's price.
JP
Brainpower
, Read More
Commercial cue
Advertising message that impacts purchase decisions.
Comparison shopper
The customer who spends time searching for the best price or deal on the item she is
looking to purchase.
A
VI
TU
Convenience stores
These stores aim at providing their customers a convenient shopping experience...
IS
M
O
Corporate chain
A company that operates multiple stores under common ownership, and usually has
A
centralized decision-making.
N
JP
.
Demographics
Quantifiable information about a customer such as household size, income, education,
occupation, and place of residence.
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