MKT 205 UPDATED Questions and
CORRECT Answers
Consumerism - CORRECT ANSWER- The organized movement of citizens and
government agencies to improve the rights and power of buyers in relation to sellers is called
__________.
The failure of large retailers to put storesis disadvantaged areas - ...
MKT 205 UPDATED Questions and
CORRECT Answers
Consumerism - CORRECT ANSWER✔✔- The organized movement of citizens and
government agencies to improve the rights and power of buyers in relation to sellers is called
__________.
The failure of large retailers to put storesis disadvantaged areas - CORRECT ANSWER✔✔-
What is redlining?
the future needs of business and the future needs of consumers - CORRECT ANSWER✔✔-
The sustainable marketing concept focuses on __________.
develop corporate marketing ethics policies - CORRECT ANSWER✔✔- Because not all
managers have fine moral sensitivity, companies should __________.
social - CORRECT ANSWER✔✔- Sense-of-mission marketing means that the company
should define its mission in broad __________ terms rather than narrow product terms.
Sustainable marketing - CORRECT ANSWER✔✔- Socially and environmentally
responsible actions that meet both the immediate and future needs of customers and the
company is the central principle of __________.
To persuade people to buy goods they had no thought of buying - CORRECT ANSWER✔✔-
What is the purpose of high-pressure selling?
Planned obsolescence - CORRECT ANSWER✔✔- Marketing critics accuse some producers
of using materials and components that will break, wear, rust, or rot sooner than they should.
This practice is known as __________.
The internet of things - CORRECT ANSWER✔✔- In today's global environment,
everything and everyone are digitally connected to everything and everyone else. The term
used to describe this is __________.
, Understand the marketplace and customer needs and wants - CORRECT ANSWER✔✔- To
create and capture customer value, companies must engage the first step of the marketing
process, which is __________.
Create value - CORRECT ANSWER✔✔- The key element of successful marketing today is
to __________.
Product, price, place, promotion - CORRECT ANSWER✔✔- What are the 4 Ps of
marketing?
Segmenting and targeting - CORRECT ANSWER✔✔- The first step to a successful value-
driven marketing strategy is to determine whom to serve with a market offering. To make this
decision, marketers engage in which two activities?
To differentiate and position a market offering in the marketplace - CORRECT
ANSWER✔✔- What is the purpose of a value proposition?
Capturing value - CORRECT ANSWER✔✔- What is the final step in the marketing
process?
Satisfying customer needs - CORRECT ANSWER✔✔- Marketing was once understood in
the sense of making a sale. Today, marketing is understood in the new sense of __________.
Customer perceived value - CORRECT ANSWER✔✔- __________ is the customer's
evaluation of the difference between all the benefits and all the costs of a market offering
relative to those of competing offers.
They share a particular need and want - CORRECT ANSWER✔✔- The actual and potential
buyers in a market share which of the following characteristics?
Customer equity - CORRECT ANSWER✔✔- The total combined lifetime value of a
company's current and potential customers is called __________.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.99. You're not tied to anything after your purchase.
