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5.BUSML 3250 Sample Exam 1 Questions with Correct Answers
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5.BUSML 3250 Sample Exam 1 Questions with Correct Answers
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5.BUSML 3250 Sample Exam 1Questions with Correct Answers
Data mining enables casinos to identify their most profitable segment which
is____________
a. global high rollers
b. off duty employees
c. betters who lost modest amounts frequently
d. the rich and famous - Answer-c. betters who lost modest amounts frequently
The definition of marketing used over and over in class refers to 3 ways of relating to
customers
that are listed below. Which one of the following, however, is NOT part of that definition.
a. satisfying customers
b. changing customers
c. understanding customers
d. identifying customer - Answer-b. changing customers
Conveniently located vending machines around campus make it easy for you to buy a
Coca Cola
beverage and a snack between classes. This convenience is a part of the
_____________
element of the marketing mix.
a. product
b. place
c. promotion
d. price - Answer-b. place
The manufacturers of consumer goods concentrate on the creation of ______________
utility.
a. advertising
b. form
c. time
d. place - Answer-b. form
The evolution of organizational orientations looks at changes in _______________ over
time.
a. marketing definitions
b. buyer behavior
, c. the way customers have been treated
d. competitive practices - Answer-c. the way customers have been treated
The marketing orientation is just about the opposite of the _____________ orientation.
a. production
b. product
c. selling
d. social responsibility - Answer-c. selling
Deregulation increases the importance of marketing because it ___________.
a. makes customers harder to satisfy
b. increases costs
c. increases product quality
d. intensifies competition - Answer-d. intensifies competition
In most organizations, the delivery of daily customer satisfaction depends mainly on
______________.
a. lower level management and their staff
b. middle management
c. top management
d. marketing management - Answer-a. lower level management and their staff
"High tech - high touch" is a way to make products more ______________.
a. acceptable
b. predictable
c. flaw-free
d. feasible (possible) - Answer-a. acceptable
For most of the 20th century, the political-legal environment of marketing
_______________.
a. saw shifts in the majority position every 15 years or so
b. moved constantly toward deregulation and looser enforcement of existing laws
c. was one that usually favored consumer interests over producer interests
d. had no clear overall patterns - Answer-a. saw shifts in the majority position every 15
years or so
The 5 forces model applies to the _____________ environment.
a. social
b. competitive
c. cultural
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