Exam (elaborations)
BUSML 3250 Final – Ch 10,18,20 Exam Questions and Answers
- Course
- Institution
BUSML 3250 Final – Ch 10,18,20 Exam Questions and Answers
[Show more]
Content preview
BUSML 3250 Final – Ch 10,18,20 ExamQuestions and Answers
1. ________ from the manufacturer or service provider is the set of firms that supply the
raw materials, components, parts, information, finances, and expertise needed to create
a product or service.
a. Downstream
b. Upstream
c. Separated
d. Congruous
e. None of the above - Answer-Upstream (b)
2. A partnership of suppliers, distributors, and customers designed to improve the
performance of the entire system is referred to as ________.
a. value delivery network
b. channel of distribution
c. supply chain
d. demand chain
e. none of the above - Answer-Value delivery network
3. A company's channel decisions not only impact distribution, but also directly affect
every other ________.
a. channel member
b. marketing decision
c. customer's choices
d. employee in the channel
e. competitor's actions - Answer-Marketing decision (b)
4. Distribution channel decisions often involve ________ with other firms.
a. short-term commitments
b. long-term commitments
c. major problems
d. financial losses
e. disagreements - Answer-Long-term commitments (b)
5. The major reason that producers benefit from using intermediaries is because they
________.
a. offer greater efficiency in making goods available to target markets
b. operate less expensively
c. save a lot of work
, d. are generally backlogged with orders
e. tend to store products for longer than a couple of days - Answer-Offer greater
efficiency in making goods available to target markets (a)
6. All of the following are key functions that intermediaries play in helping to fulfill a
completed transaction EXCEPT ________.
a. physical distribution
b. promotion
c. product assessment
d. risk taking - Answer-Product assessment (c)
7. The marketing term that describes the number of intermediary levels is called the
________ of a channel.
a. depth
b. complexity
c. involvement
d. length
e. width - Answer-Length (d)
8. Two of the concerns that a producer of goods, would face with a greater number of
channel levels are ________ and greater channel complexity.
a. less profit
b. less control
c. more potential ideas
d. higher taxes
e. none of the above - Answer-Less control (b)
9. Historically, conventional channels have lacked the leadership to ________.
a. assign channel member roles and attain efficiency
b. attain efficiency and assign member roles
c. assign member roles and manage conflict
d. all of the above
e. none of the above - Answer-Assign member roles and manage conflict (c)
10. By definition, a conventional distribution channel consists of one or more
independent producers, wholesalers, and ________.
a. products
b. retailers
c. contracts
d. competitors
e. merchants - Answer-Retailers (b)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now