Exam (elaborations)
BUSML 3250 Chapter 2 Exam Questions and Answers
- Course
- Institution
BUSML 3250 Chapter 2 Exam Questions and Answers
[Show more]
Content preview
BUSML 3250 Chapter 2 Exam Questionsand Answers
Strategic planning - Answer-process of developing and maintaining a strategic fit
between the organization's goals and capabilities and its changing marketing
opportunities
Mission statement - Answer--statement of the organization's purpose
-what it wants to accomplish in the larger environments
Business portfolio - Answer-collection of businesses and products that make up the
company
Portfolio analysis - Answer-process by which management evaluates the produces and
businesses that make up the company
Product/market expansion grid - Answer-portfolio planning tool for identifying company
growth opportunities through market penetration, market development, product
development, or diversification
Market penetration - Answer-company growth by increasing sales of current products to
current market segments without changing the product
Market development - Answer-company's growth by identifying and developing new
market segmentation for current company products
Product development - Answer-company growth by offering modified or new products to
current market segments
Diversification - Answer-company growth through starting up or acquiring businesses
outside the company's current products and markets
Value chain - Answer-series of internal departments that carry out value-creating
activities to design, produce, market, deliver, and support a firm's products
Value delivery network - Answer-network made up of the company, its suppliers,
distributors, and customers who partner with each other to improve the performance of
the entire system
Marketing strategy - Answer-marketing logic by which the company hopes to create
customer value and achieve profitable customer relationships
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now