Exam (elaborations)
BUSML 3250 Chapter 8 Exam Questions and Answers
- Course
- Institution
BUSML 3250 Chapter 8 Exam Questions and Answers
[Show more]
Content preview
BUSML 3250 Chapter 8 Exam Questionsand Answers
product - Answer-anything that can be offered to a market for attention, acquisition, use,
or consumption that might satisfy a want or need
service - Answer-an activity, benefit, or satisfaction offered for sale that is essentially
intangible and does not result in the ownership of anything
core customer value - Answer-product planner first (basic) level: what is the customer
really buying (people who buy and iPad are buying more than just a tablet, they are
buying entertainment, self-expression, connectivity, etc
actual product - Answer-product planner second level: product and service features, a
design, a brand name, etc (iPad is the actual product)
augmented product - Answer-product planner last level: additional consumer services
and benefits (Apple gives warranty, repair services, etc for iPad)
consumer product - Answer-a product bought by final consumers for personal
consumption
convenience product - Answer-a consumer product that customers usually buy
frequently, immediately, and with minimal comparison and buying effort (laundry
detergent, fast food, candy, magazines)
shopping product - Answer-a consumer product that the customer, in the process of
selecting and purchasing, usually compares on such attributes as suitability, quality,
price, and style (furniture, clothing, major appliances)
specialty product - Answer-a consumer product with unique characteristics or brand
identification for which a significant group of buyers is willing to make a special
purchase effort (specific brands of cars, high-prices photography equipment, designer
clothes)
unsought product - Answer-a consumer product that the consumer either does not know
about or knows about but does not normally consider buying (life insurance, blood
donations)
industrial product - Answer-a product bought by individuals and organizations for further
processing or for use in conducting a business
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now