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BUSML 3250 Exam 1 Questions with Correct Answers
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BUSML 3250 Exam 1 Questions with Correct Answers
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BUSML 3250 Exam 1 Questions withCorrect Answers
Marketing is the process of:
A) promoting products through personal selling and advertising to develop and maintain
favorable relationships with customers and stakeholders.
B) creating, distributing, promoting, and pricing products to facilitate satisfying exchange
relationships with customers and to develop and maintain favorable relationships with
stakeholders in a dynamic environment.
C) delivering a standard of living to a society.
D) creating, distributing, promoting, and pricing goods, services, and ideas to facilitate
the achievement of the firm's objectives.
E) focusing on customers' needs. - Answer-b) creating, distributing, promoting, and
pricing products to facilitate satisfying exchange relationships with customers and to
develop and maintain favorable relationships with stakeholders in a dynamic
environment.
The focal point of all marketing activities is
A) Products
B) The marketing mix
C) profits
D) sales
E) customers - Answer-E) customers
Which of the following best describes Nintendo's initial strategy when introducing the
Wii?
A) Increase its sales of software to current gamers
B) Increase its sales of game consoles to the under-25 market
C) Increase its sales of game consoles by broadening the appeal of gaming to all ages -
Answer-C) Increase its sales of game consoles by broadening the appeal of gaming to
all ages
The definition of marketing implies that ______ should receive benefits from exchange
relationships.
A) only customers
B) only businesses
C) company management
D) both customers and businesses
E) only the most important customers - Answer-D
,The primary value that a marketer expects to receive from a customer in an exchange
relationship is
A) the price charged for the product.
B) customer satisfaction.
C) references to other potential customers.
D) quality merchandise that meets expectations. E) few returns of the merchandise
purchased. - Answer-A
A target market
A) involves a large number of customers
B) is a specific group of customers on whom a company focuses its marketing efforts.
C) already has several competitors vying for customers' business.
D) is the same as a salesperson's prospective client list.
E) is a customer group classified as people with similar demographic characteristics. -
Answer-B
Coca-Cola is aiming its Diet Coke Plus (with vitamins and minerals) at health-conscious
customers. These health-conscious customers represent Coke's
A) audience.
B) sales alternative.
C) business group.
D) target market.
E) focus group. - Answer-D
SunnyD is aimed at mothers with children under age twelve. These mothers represent
SunnyD's
A) target market.
B) consumer advocates.
C) marketing strategy.
D) marketing mix.
E) marketing tactic. - Answer-A
Distribution, price, promotion, and product are all elements of
A) marketing strategy.
B) the marketing mix.
C) a target market.
D) a consumer good.
E) a business strategy. - Answer-B
,A marketing manager decides what combination of variables is needed to satisfy
customers' needs for a general type of product. What are the essential variables that the
marketing manager combines?
A) Product, price, distribution, and promotion variables
B) Marketing environment variables
C) Product and promotion variables
D) Product, price, and customer variables - Answer-A
The marketing Mix is built around the
A) product.
B) company.
C) customer.
D) employee.
E) retail outlet. - Answer-C
Marketing managers strive to develop a marketing mix that
A) minimizes marketing costs.
b) matches what competitors are offering.
c) best matches the abilities of the firm.
d) matches the needs of the target market.
e) generates the highest level sales. - Answer-d
The product variable of the marketing mix can include all of the following except
a) creation of brand names.
b) consumer perception of the product price.
c) development of product packaging.
d) warranty issues.
e) repair services. - Answer-b
The three basic forms that a product can take are
a) markets, products, and images.
b) goods, ideas, and intangibles.
c) brands, services, and tangibles.
d)services, ideas, and goods.
e)ideas, services, and things. - Answer-d
A physical product you can touch is a(n)
a) service.
b) good.
c) idea. - Answer-b
, The application of mechanical and human efforts to either people or objects to provide
intangible benefits to customers is known as a(n)
a)issue.
b) experience.
c)idea.
d) good.
e) service. - Answer-e
Which of the following companies is the best example of a service marketer?
a)fedex
b) sony
c)abercrombie - Answer-a
Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and
laws about driving under the influence of alcohol. MADD primarily markets
a)goods.
b)ideas.
c)services.
d)political figures. - Answer-b
The Church of the Latter Day Saints has used advertising for many years to market its
a)goods.
b)services.
c)experiences.
d)production.
e)ideas. - Answer-e
Which of the following is most likely to be an idea marketer?
a) Car salesperson
b) Airline pilot
c) Attorney
d) Abuse counselor - Answer-d
Deciding to add gel insoles to its running shoes would be a change in the _____
element of the marketing mix for Nike.
a)price
b) good
c) product
d) promotion
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