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MGT 103 (Eberhard) Questions and Answers (100% Pass)
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MGT 103 (Eberhard) Questions and Answers (100% Pass)
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1|Page | © copyright 2024/2025 | Grade A+MGT 103 (Eberhard) Questions and
Answers (100% Pass)
Tagline
✓ short EXTERNAL statements (3-6 words) intended to brand a positive
image* in the consumer's mind
✓ *tone and purpose
Marketing
✓ the activity for creating, communicating, delivering, and exchanging
offerings that benefit its customers, the organization, its stakeholders,
and society at large.
✓
✓ 1. TO DISCOVER THE NEEDS AND WANTS OF PROSPECTIVE CUSTOMERS
✓ 2. AND SATISFY THEM
Need vs. Want
✓ A want is a need that is shaped by a person's knowledge, culture and
personality.
What's needed for marketing to occur?
Master01 | October, 2024/2025 | Latest update
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✓ 1) Two or more parties with unsatisfied needs.
✓ 2) A desire and ability on their part to have their needs satisfied.
✓ 3) A way for the parties to communicate.
✓ 4) Something to exchange.
the 4 P's (marketing mix factors)
✓ 1. Product (most important!!): a good, service, or idea to satisfy
✓ 2. Price: what is exchanged for the product
✓ 3. Promotion: a means of communication b/w the buyer and seller
✓ 4. Place: a means for getting the product to the customer.
Customer Value Proposition
✓ 1. operational excellence
✓ 2. product innovation
✓ 3. customer service
visionary organizations
Master01 | October, 2024/2025 | Latest update
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✓ 1. establish a foundation
✓ 2. set a direction
✓ 3. create strategies to successfully develop and market their offerings
strategies in visionary organization
✓ -core values: stakeholders
✓ -mission or vision: mission statement
✓ -organizational culture
company culture
✓ -the "fabric" or "essence" of the company.
✓ -the "heartbeat" of the company (not the brain).
✓ -something that is pre-existing in a company's genetic code.
SMART Goals
Master01 | October, 2024/2025 | Latest update
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✓ Specific
✓ Measurable
✓ Attainable
✓ Realistic
✓ Timely
Most important goal?
✓ profit.
SWOT
✓ strength (build on)
✓ weakness (correct)
✓ opportunity (exploit)
✓ threat (avoid)
market cap
✓ stock price x # of outstanding shares
customer (market) segments examples
Master01 | October, 2024/2025 | Latest update
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