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MGT 103 Final Demill Questions and Answers (100% Pass)
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MGT 103 Final Demill Questions and Answers (100% Pass)
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1|Page | © copyright 2024/2025 | Grade A+MGT 103 Final Demill Questions and
Answers (100% Pass)
Four P's
✓ PRODUCT - features, brand name, packaging, service, warranty
✓ PRICE - list price, discounts, allowances, credit terms, payment period
✓ PLACE - advertising, personal selling, public relations, sales promotion,
direct marketing
✓ PROMOTION - outlets, channels, coverage, transportation, stock levels
Cohesive marketing program
✓ Also known as an integrated marketing program
✓
✓ Its a combination of 4 P's
Do the 4P's stay the same all the time?
✓ No its always evolving. Tend to have one of the p's off, look at metrics
and evaluation plan and adjust accordingly
SWOT
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ Tell company where they are at any given time
✓
✓ INTERNAL= (more control over/can be fixed )Strengths, Opportunities
✓ EXTERNAL= (can fix but can respond/ and be prepared)
Weaknesses,Threats
Market Segmentation
✓ the process of dividing a market into (1)Identify market needs -what
problem do I need to solve for the market- in terms of product feature,
expense, quality, convenience (2) Link needs to actions- target market,
who has that problem. (3) Execute marketing program actions -
Marketing mix, 4ps
Seven stages of the new-product process
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ 1. new product strategy development
✓ 2. idea generation (get from customers, employees, close to product)
✓ 3. screening and evaluation
✓ 4. business analysis
✓ 5. development
✓ 6. market testing
✓ 7. commercialization
Services
✓ Equipment based OR People based
✓
✓ Equipment based --> Automated self service (ATM) Operated by
unskilled operators (taxis) Operated by skilled operators (Electric
utilities)
✓
✓ People based --> Unskilled labor (lawn care) Skilled labor (plumbers)
Professionals (lawyers)
What would drive services to be equipment based OR people based
Master01 | October, 2024/2025 | Latest update
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