A company looks to capture foreign markets in mature economies where the total
goods and services provided in a one-year period is high. Which type of
information is the company including in its strategy prior to entering the foreign
markets? - ANSWERS-Gross domestic product
How is global business marketing affected by cultural dimensions? - ANSWERS-
Through consumer preferences
A few employees in a company are newly assigned to work in China to plan
effective social media campaigns. What should the employees know about media
in China? - ANSWERS-Sites are controlled by Chinese companies.
What is the strategic importance of ethnocentrism in international business? -
ANSWERS-Places one's own culture as the most important cultural factor
A major global technology company headquartered in France assigns a promising
plant manager from its India operations to head a manufacturing plant in the
United States. What is an advantage for the company of this workforce
management approach? - ANSWERS-Increases cooperation and coordination
across the company
A global company that makes promotional products, like those for corporate gifts,
allows customers to engrave their corporate name and logo onto finished
products. The company then ships these products to the customers.
,Which production process is the company using? - ANSWERS-Mass customization
A high-end, global computer company concludes that it needs to concentrate on
gaining efficiencies with its manufacturing processes. The company decides to
outsource the manufacturing of key, strategic parts of its products.
Which efficiency is gained through this new focus? - ANSWERS-Reduced costs
A global company has decided to adopt a pull business model when expanding to
new markets around the globe.
What is a distinguishing characteristic of this business model? - ANSWERS-Shift in
the balance of power from suppliers to customers
A company would like to obtain the benefits of outsourcing manufacturing and
focus solely on marketing activities and research and development.
Which advantage is the company hoping to achieve? - ANSWERS-Enhanced core
business activities
A multinational company produces a product in a country where the leaders are
known for occasional asset seizure.
, Which risk does the company need to mitigate? - ANSWERS-Flow of goods
A company is considering using a direct distribution strategy.
What is a disadvantage of this distribution strategy? - ANSWERS-Required to
arrange for transportation
A car manufacturing company manufacturers tires in Countries A, B, and C.
Country A has significant political turmoil that has resulted in a lengthy labor
strike. Countries B and C have ramped up production resulting in sustained tire
production for the company.
Which practice has the company used to optimize its production efficiency? -
ANSWERS-Multinational production
How does the Export-Import Bank of the United States (Ex-Im Bank) help
exporters? - ANSWERS-By offering financing support for a portion of the export
value
A company in the United States is considering a joint venture with a French
supplier and needs to learn about the accounting standards used in that part of
the world.
How should the U.S. company approach this situation? - ANSWERS-Study IFRS
standards online
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