Principles of Marketing Final Review Ivy Software Exam Questions With 100% Verified Correct Guaranteed Answers.
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A Societal Marketing Orientation is: - correct answer a philosophy that many companies claim, but few actually practice
When Arm and Hammer began to promote keeping a box of baking soda in the refrigerator to reduce odors, it was pursuing a ______________ str...
A Societal Marketing Orientation is: - correct answer a philosophy that many
companies claim, but few actually practice
When Arm and Hammer began to promote keeping a box of baking soda in the refrigerator to reduce
odors, it was pursuing a ______________ strategy. - correct answer Market
Penetration
The Framework for Marketing Planning depicts concepts that are static in nature. - correct answer
FALSE
When Apple created the iPhone it was pursuing a ___________ strategy. - correct answer
Diversification
Many companies are developing "green" technologies and systems with the goal of reducing negative
impact on the environment. When a company pursues such a strategy with good intentions, that
company can be said to be: - correct answer a. trying to practice a Social Market
Orientation
b. attempting to build a sustainable competitive advantage
c. acting in a socially responsible manner
d. all of the above <--------
When a company decides to reduce product prices due to a deep recession, it is reacting to: - correct
answer economic forces in the external environment
Four important parts of the marketing process include: product, distribution, promotion and price. -
correct answer TRUE
, Marketing is the business function that focuses on maximizing an organization's ability to generate
revenue. - correct answer TRUE
When Procter and Gamble introduces another new and improved version of Tide, it is pursuing a
______________ strategy. - correct answer Product Development
Revenue - Expenses = Profit - correct answer True
The biggest difference between the business and consumer decision processes is: - correct answer
only businesses work from a formal preferred supplier list
The Marketing Research Process is the mechanism used by companies to gather information about
customers and their buying habits. - correct answer TRUE
In this stage of the Consumer Decision Process, the buyer may decide not to purchase the product and
stop the decision process or go back to a previous stage: - correct answer purchase
decision
Joshua received a sizeable check from his grandparents as a graduation gift. He decided to spend the
money on an international trip during the break he had following graduation and before he started his
new job on August 1st. Joshua consulted several travel books, discussed the trip with friends and family
members, and reviewed information on the web about travel packages before settling on a trip to
Europe, China or Australia. The three locations Joshua is evaluating are known as: - correct answer
a consideration set
The group of products that come to mind as possible purchase choices in the Evaluation of Alternatives
stage of the Consumer Decision Process is called: - correct answer a consideration
set
Evelyn has worked for Preferred Paper Products, Inc. for 20 years and is the personal assistant to the
company's president. In this role, Evelyn screens phone calls, e-mail and mail and decides what contact
information the president will see. She knows the president's priorities very well and he is happy to have
her in this role. According to the Buying Center concept, Evelyn is a(n): - correct answer
Gatekeeper
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