DMI + AMA PRO CERTIFICATION EXAM 2024 ACTUAL
EXAM COMPLETE 150 QUESTIONS WITH DETAILED
VERIFIED ANSWERS (100% CORRECT ANSWERS) /
ALREADY GRADED A+
What are the benefits of including both traditional and digital marketing activities
when creating a marketing campaign? - ANSWER: Uses every audiences point of
contact
Optimizes for scale and relevance
Drag and drop each characteristic to the traditional or digital marketing column: -
ANSWER: Traditional: Mass, Outbound, One-to-many, Passive audience
Digital: One-to-one, inbound, active audience individual
As they appear, drag and drop online business opportunities to the correct digital
channel shown: - ANSWER: PPC: drives interested audiences to a website landing
page
SEO: Increases the visibility and search ability of online assets
Content Marketing: Improves brand personality and likability
Social Media: Creates visibility and interactivity with an audience
"In order to establish myself as a digital marketing expert, I will complete a diploma
in digital marketing"
What elements of a SMART objective are illustrated in the statement above? -
ANSWER: Measurable and Specific
Match the types of audience research data on the right with their audience
attributes on the left: - ANSWER: Demographics: social, geographical and financial
Psychographics: Lifestyle, ideas and beliefs
Behavioral: Retail experience, product use, and adoption
Match the audience research tools and approaches on the right with the correct
purpose on the left: - ANSWER: Social listening: identifies audiences interests
Market research: provides third party analysis of specific topics
Surveys: collects specific or statistical data on your products
Behavior analytics: gathers data around online user activity
,When considering entering a new market of cultural community, why is it beneficial
to conduct cultural research first? - ANSWER: To adapt the positioning and offer to fit
in a global context
To prevent misconceptions and avoid associating with offensive content
You are researching your competitors target market to find out how active their
community is and what their audience is saying about their brand. What tool or
source of information is best suited to provide this competitive insights? - ANSWER:
Content analysis
Your prospect is aware they have a problem and have identified potential solutions
for it. They are now at the stage where the are evaluating their options. What stage
of the buyers journey is your prospect at? - ANSWER: Consideration
Indetifying market opportunities, developing and testing creative concepts, creating
a media strategy, and setting a budget and approval are all activities involved in
which marketing function? - ANSWER: Awareness
What are the main benefits of a 360 campaign? - ANSWER: Optimizes for scale and
balance
Covers the entire buying cycle
A person reads an article about the effects of sun damage on skin and searches
google got the best way to protect their skin. They discover your company's blog
about the "top ten ways to protect your skin in the sun". What marketing fucntion
and stage in the buyers journey are aligned in this scenario? - ANSWER: Awareness
function + the awareness stage
What are the qualities of effective content? - ANSWER: Relevant
Personalized
What are key components of topical and evergreen? - ANSWER: Topical: time-
sensitive and limited repurposing
Evergreen: has a wider relevance and timeless
Match the stage of the buyers journey on the left with the most suitable type fo
content on the right - ANSWER: Awareness: Gif
Interest: Blog
Consideration: Webinars
Conversion: Retargeting
Why is community management so important in the context of content marketing? -
ANSWER: Gain insights about your business in real time
,Turn negative experiences in positive solutions
Which tool would you use to carry out social listening to help inform your content
marketing strategy? - ANSWER: Talkwalker
What do you need to concentrate on when conducting a competitor content audit? -
ANSWER: Social following
New format adoption
What should be included in your monthly content report as part of your content
audit? - ANSWER: Most successful content
Key metrics
Which factor concerning the alignment of content marketing goals to business
objectives focuses on the language, appearance and message of the content? -
ANSWER: Consistency
What factors do you need to consider when developing target personas? - ANSWER:
Job details
Device usage
Drag and drop the appropriate activity to the type of research used to develop
content topics: - ANSWER: Search trends: discover what time of the year users are
searching for particular terms
Keyword establishment: find out how users are finding your website
Audience insights: use google analytics to find out what platforms your potential
customers use
You are developing a content calendar for the quarter. You have included the copy
and format the you are going to use, the theme, the date and the time the post is to
be published. What elements are you missing? - ANSWER: The platform
The creative
What do you need to consider when choosing a CMS for your business? - ANSWER:
The investment cost
How easy it is to use
Which key stakeholder can help humanize your brand through user generated
content? - ANSWER: Online community
, Match the definition to the topic - ANSWER: White paper: in-depth report on a
specific topic
eBooks: usually short and interactive
Infographic: a creative way to show large volumes of data and statistics
Blog: combination og text and images providing updates on business and related
activities
match the most appropriate content type to the content creation tool shown: -
ANSWER: PicMonkey: image
PiktoChart: inforgraphic
Instagram: native videos
Pressbooks: white paper
Which tool can you use to check spelling errors across the various platforms you are
posting content to? - ANSWER: Grammarly
Drag and drop the features of content creation to the box on the left and content
curation to the box on the right: - ANSWER: Content creation: higher resource
investment, 100% ownership, original content
Content curation: third party content, limited ownership, lower resource
investments
which guidelines are important to follow when it comes to curating content? -
ANSWER: Verify that the content is factually correct
Be sure to add your own insights
You have defined your personality and brand and identified your audience. What is
the next step involved in creating your brand business story? - ANSWER: Map story
to personas
What powerful content tool is demonstrated in the the image shown? - ANSWER:
content personalization
Match the content platform on the left with the most suitable type of content on the
right? - ANSWER: LinkedIn: White paper
Facebook: 360 Video
Instagram: images
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