Mass Communications Chapter 4 Exam Bank Solution Manual (Already Passed)
4 views 0 purchase
Course
Mass Communications Chapter 4
Institution
Mass Communications Chapter 4
Mass Communications Chapter 4 Exam Bank Solution Manual (Already Passed)
Which major magazine was the first to appeal directly to women through its "Lady's Friend" advice column? - Answers *Saturday Evening Post*
What was the first magazine directed exclusively to a female audience? - Answers *La...
Mass Communications Chapter 4 Exam Bank Solution Manual (Already Passed)
Which major magazine was the first to appeal directly to women through its "Lady's Friend" advice
column? - Answers *Saturday Evening Post*
What was the first magazine directed exclusively to a female audience? - Answers *Ladies' Magazine*
Who started the *Ladies' Magazine*? - Answers Sarah Josepha Hale
During the 1890s, magazines (and newspapers) also began including photographs with printed articles,
helping to launch what new profession? - Answers photojournalism
___ was a style of early 20th century investigative journalism that referred to reporters' willingness to
crawl around in society's muck to uncover a story. - Answers Muckraking
Who dubbed some investigative reporters "muckrakers"? - Answers President Theodore Roosevelt
___ were investigative reporters that built their careers on crusading for social reform on behalf of the
public good, often criticizing long-standing American institutions. - Answers Muckrakers
President Theodore Roosevelt dubbed some investigative reporters ___, because they were willing to
crawl through society's muck to uncover a story. - Answers muckrakers
What were two acts were influenced in part by exposés at *Ladies' Home Journal* and *Collier's*
magazines? - Answers (1) Pure Food and Drug Act
(2) Meat Inspection Act
___ magazines address a wide variety of topics and are aimed at a broad national audience. - Answers
General-interest
___ magazines covered a wide variety of topics aimed at a broad national audience—such as recent
developments in government, medicine, or society. - Answers General-interest
___ is the use of photos to document events and people's lives. - Answers Photojournalism
A key aspect of these magazines was ___. - Answers photojournalism
The *Saturday Evening Post*, *Reader's Digest*, *Time*, and *Life* are the four giants of what
magazine genre? - Answers general-interest
What was the first magazine to reach the hallmark of 2 million circulations? - Answers the *Saturday
Evening Post*
What magazine championed printing condensed versions of selected articles from other magazines? -
Answers *Reader's Digest*
Which magazine struck back at radio's popularity by advancing photojournalism? - Answers *Life*
, Which magazine satisfied the public's fascination with images by featuring extensive photo spreads with
its researched articles, lavish advertisements, and even fashion photography? - Answers *Life*
___ is the total number of people who come into contact with a single copy of a magazine. - Answers
Pass-along readership
Which magazine is now the most successful general sports magazine in history? - Answers *Sports
Illustrated*
Which magazine is the top magazine for thirteen- to nineteen-year-olds? - Answers *Seventeen*
___ magazines are characterized by their combination of literature, criticism, humor, and journalism and
by their appeal to highly educated audiences, often living in urban areas. - Answers Elite
What does NAACP stand for? - Answers National Association for the Advancement of Colored People
Which magazine is the official magazine for the NAACP? - Answers *Crisis*
___ supply news, spot trends, share data, and disseminate expert insights relevant to specific
manufacturing trades, professional fields, and business sectors. - Answers Trade publications
___ are specialty magazines aimed at narrowly defined audiences. - Answers Trade publications
What term is used to describe self-published magazines? - Answers Zines
___ are newspapers that feature bizarre human-interest stories, gruesome murder tales, violent
accident accounts, unexplained phenomena stories, and malicious celebrity gossip. - Answers
Supermarket tabloids
The ___ checks newspaper and magazine circulation figures to determine advertising rates. - Answers
Audit Bureau of Circulations
The Audit Bureau of Circulations counts weekly tabloids as ___. - Answers magazines
The modern U.S. tabloid began with the founding of ___ by William Randolph Hearst. - Answers
*National Enquirer*
___ are magazines that publish on the Internet. - Answers Webzines
___ are magazines that started up online and have remained there. - Answers Webzines
___ are national magazines whose content is tailored to the interests of different geographic areas. -
Answers Regional editions
___ are editions of national magazines that tailor ads to different geographic areas. - Answers Split-run
editions
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TutorJosh. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.99. You're not tied to anything after your purchase.
