Mass Communication terms Exam Questions with Complete Answers (Latest Update 2024)
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Mass Communication terms
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Mass Communication Terms
Mass Communication terms Exam Questions with Complete Answers (Latest Update 2024)
Communication - Answers Transmission of a message from a source to a receiver
Feedback - Answers Response
Ecoding - Answers how a message is converted
Decoding - Answers how a message is interpreted
Noise - Answ...
Mass Communication terms Exam Questions with Complete Answers (Latest Update 2024)
Communication - Answers Transmission of a message from a source to a receiver
Feedback - Answers Response
Ecoding - Answers how a message is converted
Decoding - Answers how a message is interpreted
Noise - Answers Interference
Medium - Answers means of sending information
Mass communication - Answers Process of creating shared meaning between the mass media and their
audience
Inferential feedback - Answers indirect feedback
Cultural definition of communication - Answers Communication is a symbolic process whereby reality is
produced, maintained, repaired, and transformed; James Carey
Culture - Answers the world made meaningful; how the world is through communication
Dominant culture - Answers mainstream culture; culture that holds the majority
Bounded culture - Answers co-cultures; groups with specific, but not dominant cultures
Technological determinism - Answers idea that machines and their development will drive economic and
cultural change
Media Literacy - Answers the ability to comprehend and utilize mass communication
Literacy - Answers the ability to comprehend and utilize a given form of a symbol
Multiple points of access - Answers the access to the different medium
third-person effect - Answers the attitude of how others are influenced by media, but we are not
genre - Answers category; classification of a media in its own style and content
conventions - Answers certain distinctive, standardized style elements of individual genres
production values - Answers a product's value
Media multitasking - Answers simultaneously using many different forms of media
convergence - Answers converging all sorts of media for one product
conglomeration - Answers ownership of smaller non-media companies
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