E-COMMERCE CHAPTER 10 TEST QUESTIONS AND ANSWERS (ALREADY PASSED)
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E-COMMERCE CHAPTER 10
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E-COMMERCE CHAPTER 10
E-COMMERCE CHAPTER 10 TEST QUESTIONS AND ANSWERS (ALREADY PASSED)
1) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readersh...
E-COMMERCE CHAPTER 10 TEST QUESTIONS AND ANSWERS (ALREADY PASSED)
1) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Explosive growth of the mobile platform accelerates the transition to digital content. - Answers
Answer: B
2) Cord cutters and cord shavers are shrinking the number of pay TV households yearly by
approximately:
A) 1%.
B) 5%.
C) 10%.
D) 15%. - Answers Answer: A
3) Which of the following forms of media generate the most revenue?
A) television
B) Internet
C) newspapers
D) box office - Answers Answer: A
4) Music streaming is growing at ________ a year.
A) 10%
B) 30%
C) 50%
D) 70% - Answers Answer: B
5) Well over ________% of television viewers multitask while watching television.
A) 20%
B) 40%
, C) 60%
D) 80% - Answers Answer: C
6) Which of the following is the fastest growing segment of media revenues?
A) magazines
B) home video
C) Internet media
D) radio - Answers Answer: C
7) Which of the following was the top online video site in 2015 in terms of number of viewers?
A) Google Sites
B) Facebook
C) AOL
D) Yahoo Sites - Answers Answer: A
8) All of the following are examples of technology convergence except:
A) the iPad.
B) Amazon Books Publishing.
C) Apple TV.
D) smartphones. - Answers Answer: B
9) All of the following are aspects of content convergence except:
A) language.
B) design.
C) production.
D) distribution. - Answers Answer: A
10) Which of the following occurs first in the process of content convergence related to books?
A) media integration
B) media migration
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