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PRACTICE FULL DMI EXAM QUESTIONS & ANSWERS SCORED A+
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PRACTICE FULL DMI EXAM QUESTIONS & ANSWERS SCORED A+
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PRACTICE FULLDMI EXAM
QUESTIONS &
ANSWERS
SCORED A+
Evatee 10/28/24 DMI
,PRACTICE FULL DMI EXAM QUESTIONS &
ANSWERS SCORED A+
question 1
Two of the most important principles in Digital Marketing are outbound and
inbound marketing.
Drag and drop each characteristic to the appropriate marketing strategy.
Answer - - correct
Inbound Marketing Outbound Marketing
1Pull strategy Closely aligned with digital marketing Attracts leads by providing
helpful content 2Push strategy Uses volume and repetition to spread word of
existence Associated with traditional and digital marketing
question 2
Even when traditional and digital marketing work hand in hand, they are
profoundly different in their communication style and effect on consumers.
Drag and drop each characteristic to the type of marketing with which it is
most closely aligned. Answer - - correct
Traditional Marketing Digital Marketing
1One-to-many Passive Audience Outbound Mass 2One-to-one Individual Active
Audience Inbound
question 3
Research can help you make informed decisions about what digital channels
you should use and prioritize. When working within the limits of a budget,
,marketers need to choose the most cost-effective channels to reach their set
objectives.
Match each online business opportunity to the most appropriate digital
channel. Answer - - incorrect
PPC SEO Content Marketing Social Media
1Drives interested consumers to a website landing page 2Increases the visibility
and searchability of online assets 3Promotes product awareness through
content distribution and audience engagement 4Improves brand personality
and appeal
Correct answers:
1Drives interested consumers to a website landing page
2Increases the visibility and searchability of online assets
3Improves brand personality and appeal
4Promotes product awareness through content distribution and audience
engagement
question 4
In order to establish myself as a digital marketing expert, I will complete a
diploma in digital marketing.'
What elements of a SMART objective are illustrated in this statement? Answer:
Choose TWO of the following: Answer - - incorrect
1
Strategic
Strategic
3
Time-bound
, Time-bound
2
Measurable
Measurable
4
Specific
Specific
question 5
There are a variety of tools and approaches available to track industry trends.
Match each audience insight to the correct research tool and approach.
Answer - - correct
Social media
Creates a picture of who your current audience are and what they like1
Behavior analytics
Gathers data around the actions users take on a website2
Market research
Provides secondary audience research developed by third-party companies3
Surveys
Collects primary data on how an audience is using a product or service4
question 6
You are conducting research on your product and on trends within your
industry.
What type of industry trend research can provide you with detailed
information on the keywords that consumers are entering online? Answer:
Choose one of the following:
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