WGU D373 MARKETING IN THE DIGITAL ERA OA
AND PRE ASSESSMENT EXAM REAL EXAM 200
QUESTIONS AND VERIFIED ANSWERS ALREADY A
GRADE.
VERSION A
Chief Marketing Officer – ANSWER Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to
thecustomer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) – ANSWER Chief marketing officer
What is the traditional marketing mix? – ANSWER Product, price, place, promotion
What is the expanded marketing mix? – ANSWER Product, price, place,
promotionpeople,process, physical evidence
Strategy – ANSWER Represents what the company intends to do
Execution – ANSWER Represents how the company intends to do it
Prospects – ANSWER Potential customers who haven't bought from the company yet
Customers – ANSWER People who have bought from the company
Target customers – ANSWER Customers based on a predefined geographic boundary
Market segmentation – ANSWER Dividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
Psychographic – ANSWER Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators,
lifestyles, and opinions
Behavioral – ANSWER The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their
knowledge base
What is marketing? – ANSWER The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have value for
customers,clients, partners, and society
,Marketing Coordinator - ANSWEREntry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization (1-3 years).
Marketing Director - ANSWERMid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
Vice President - ANSWERSenior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
, Positioning - ANSWERThe culmination of the products, services, and experiences that
a brand provides to convey value and meet customer wants, needs, and expectations
Conflict - ANSWEROccurs when different companies or competitors have conflicting
goals
Buyer's Journey - ANSWERThe process a buyer goes through from recognizing a need
or opportunity to making a purchase decision and evaluating the post-purchase
experience
Brand - ANSWERAn identifiable and differentiated product, service, person, movement,
etc.
Brand promise - ANSWERWhat a brand promises to deliver to a customer
Brand awareness - ANSWERAwareness of the existence of a brand
Brand positioning - ANSWERThe unique place the brand occupies in the consumer's
mind, linked to benefits received
Brand relevance - ANSWEROccurs when there is only one relevant choice, making all
other brands irrelevant
Brand purpose - ANSWERThe reason the brand exists, goes beyond just selling
Brand storytelling - ANSWERExpressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
