- Answer - Omnichannel is a client-centric approach driven to deliver a seamless,
qualitative, and cohesive customer experience through all channels and geographies.
- Omnichannel customer experience will be seamless because it requires collaboration
across every team, department, and via every activity from warehouse to stores.
Distribution: Does Brick and Mortar remain an important part of the Luxury story? ANS:
Yes
By 2030, according to Bain & Company, China would already have become the biggest
market for personal luxury goods. ANS: Agree
Which of the following characteristics can be helpful to measure the luxuriousness of an
offer? ANS - Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalized services
- Delivering experiential rewards
All of the above
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
, experiences? - Answer - By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualization, social media or values. -
Answer true
According to Bain & Company, by 2030, online sales will represent. - Answer - 33% of
the luxury sales
What are the key values of LVMH? - Answer - Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment
(all of the above)
What can Innovation enable at Louis Vuitton? - Answer - Share the Maison's history with
the clients
- Uphold creativity and Savoir-Faire
(all of the above)
Was Dior the first international LVMH brand to enter the Chinese market? - Answer true
A commonly used definition of Sustainability: based on three pillars maximizing
simultaneously the biological system goals, economic system goals and social system
goals. - True
Sustainability or sustainable development can be viewed as the ability to meet present
needs without compromising the ability of future generations to meet their needs. -
Agree
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