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Straighterline Business BUS 102 Straighterline Business Principles of Marketing Exam 2 Review Questions and Answers | 100% Pass Guaranteed | Graded A+ |$14.99
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Straighterline Business BUS 102 Straighterline Business Principles of Marketing Exam 2 Review Questions and Answers | 100% Pass Guaranteed | Graded A+ |
Straighterline Business
BUS 102 Straighterline Business Principles of Marketing Exam 2 Review Questions and Answers | 100% Pass Guaranteed | Graded A+ |
Straighterline Business
BUS 102 Straighterline Business Principles of
Marketing Exam
Course Title and Number: BUS 102 Straighterline
Business Principles of Marketing Exam
Exam Title: BUS 102 Straighterline Business Principles of
Marketing Exam
Exam Date: Exam 2024- 2025
Instructor: [Insert Instructor’s Name]
Student Name: [Insert Student’s Name]
Student ID: [Insert Student ID]
Examination
180 minutes
Instructions:
1. Read each question carefully.
2. Answer all questions.
3. Use the provided answer sheet to mark your responses.
4. Ensure all answers are final before submitting the exam.
5. Please answer each question below and click Submit when you
have completed the Exam.
6. This test has a time limit, The test will save and submit
automatically when the time expires
7. This is Exam which will assess your knowledge on the course
Learning Resources.
Good Luck!
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, Straighterline Business 2024-2025
BUS 102 Straighterline Business Principles of Marketing
Exam 2 Review Questions and Answers | 100% Pass
Guaranteed | Graded A+ |
Read All Instructions Carefully and Answer All the
Questions Correctly Good Luck: -
What is the KEY difference between business product
and consumer product? - Answer>> who uses it; i.e.
consumer products are immediately used by the
purchaser, business products are used for other
purposes other than immediate consumption and will
be consumed by someone other than the purchaser
What are the three (3) primary uses of business
products? - Answer>> Aid in Manufacturing a Product
(Raw Material)
Component Parts (many products to make one)
Re-Sale (complete good, change price, sell)
Non-Profit Service (Aid in Operation)
Setting a high price for a new product to skim
maximum revenues layer by layer from segment willing
to pay the high price; company makes fewer but more
profitable sales. - Answer>> Market Skimming Pricing
Setting a low price for a new product in order to attract
a large number of buyers and a large market share. -
Answer>> Market Penetration Pricing
Setting the price steps between various products in a
product line based on cost differences between the
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, products, customer different evaluations of features
and competitors prices. - Answer>> Product Line Pricing
The pricing of optional or accessory products along with
a main product. - Answer>> Optional Product Pricing
Setting a price for products that must be used along
with a main product, such as blades for a razor and film
for a camera. - Answer>> Captive Product Pricing
Setting a price for by-products in order to make the
main product's price more competitive. - Answer>> By
Product Pricing
Combining several products and offering the bundle at
a reduced price. - Answer>> Product Bundle Pricing
A straight reduction in price on purchases during a
stated period of time. - Answer>> Discount
Promotional money paid by manufacturers to retailers
in return for an agreement to feature the
manufacturer's products in some way. - Answer>>
Allowance
Selling a product or service at two or more selling
prices, where the difference in prices is not based on
differences in costs. - Answer>> Segmented Pricing
A pricing approach that considers the psychology of
prices and not simply the economics. - Answer>>
Psychological Pricing
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