MNB1601 Exam Practice Questions and Answers
South Africa Airways (SAA) strives for low variability in respect of times of scheduled departures to
various destinations. Lower variability is the positive result of doing things _________________ . -
Ans:-right every time
The inputs-process-output ...
Mareth is the owner of a very artistic clothing line and is passionate about developing her staff. She has
developed an intensive training and development program for all her employees which consists of away-
from-the-job training and development. If the goal of the method being used is to analyse interpersonal
problems and to develop human relations skills, which method has she chosen? - Ans:✔✔-Role playing
Catherine is the human resource manager at Sparta Training Academy. She is compiling a document
which details the knowledge, skills and abilities relevant to one of the positions opening up in the
academy. With which component of human resource planning is Catherine busy? - Ans:✔✔-Job
specification
Heineken's new strategy, Brewing a Better Future, primarily focusses on sustainability by looking to
reduce its water usage and CO2 footprint. Which principle of the marketing concept is addressed by
focussing on sustainability and the environment? - Ans:✔✔-The principle of social responsibility
Heineken and SABMiller recently joined forces with three other beer giants to promote beer's versatility.
This is an obvious attempt by the major beer producers in the world to grow generic beer consumption
(primary demand) in the face of new competitive products. If the satisfaction of consumer needs and
demands is ignored this can have serious financial implications for the enterprise. This is known as which
principle of the marketing concept? - Ans:✔✔-The principle of consumer orientation
The four marketing variables, known as the marketing mix, combine to form the market offering.
Decisions about the use of the four Ps result in the marketing _____________ which is directed at
specific consumers in a specific environment. - Ans:✔✔-strategy
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