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PR 4351 TTU Exam Two - Coman| Questions with 100% Solutions/Verified Answers
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PR 4351 TTU Exam Two - Coman| Questions with 100% Solutions/Verified Answers
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PR 4351 TTU Exam Two - Coman|Questions with 100% Solutions/Verified
Answers
Citizenship - ANSWER Narrative centered around the organization as an embedded
element of modern culture, making modern living better and more sustainable.
Governance - ANSWER Genuine transparency and clear purpose facilitate
positive narrative and sharing of experiences.
Products & Services - ANSWER Unwavering focus on high quality and value, couple
with responsive customer service.
Innovation - ANSWER Shift from novelty and product characteristic to an outcome
of "enabling lives".
Millennials - ANSWER Unleash a new voice of leadership.
Global CSR - ANSWER Focuses on your company "triple bottom line" by evaluating:
profits, social and environmental impact.
Different Forms of CSR Initiatives - ANSWER - Donating money.
- Donating products.
, - Engaging employees in volunteer efforts.
- Prosocial campaigns to influence behavior of organizations.
- Partnering with NPO's.
Why is CSR Good for Organizations Bottom Line? - ANSWER - Gives cooperations
"license to operate" from a community, and builds trust.
- Influences purchasing decisions.
- Helps business' attract top talent.
McDonalds CSR Campaign: - ANSWER - National Campaign, "I'm Craving to Do it,"
- Provides support to children in difficulty.
- The campaign aims to "raise the necessary funds to equip Grigore Alexanrescu
Hospital in Bucharest with a new CT."
Problems That Get Solved in International NGOs Today: - ANSWER - Not necessarily
the most pressing ones.
- Are the issues that PR practitioners fight to get on political and social agenda.
Steps for Practicing International PR Non Profit: - ANSWER - Understand the issue and
political environment that perpetuates it. Continually monitor all media and news
sources.
- Lay the ground rules.
- Typing your issues and crafting your message.
- Building advocacy networks and boomerangs.
Typification - ANSWER Naming and defining your problem/cause. (Where it starts.)
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