D373 Section 1 Lesson 2 Branding Final Review Exam With Complete Solutions.
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Course
WGU D373
Institution
WGU D373
What is a brand? - Answer A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Brand promise - Answer the marketer's vision of what the brand must be and do for consumers.
Brand Architecture - Answer ...
D373 Section 1 Lesson 2 Branding Final
Review Exam With Complete Solutions.
What is a brand? - Answer A name, term, design, symbol, or any other feature that identifies one
seller's good or service as distinct from those of other sellers.
Brand promise - Answer the marketer's vision of what the brand must be and do for consumers.
Brand Architecture - Answer hierarchy of brands within the company; how a brand family is delineated
Brand equity - Answer the ownership a brand has in the marketplace as measured by the value of the
brand and the collective perception of the brand
Brand extension - Answer the use of the same brand name for new products being introduced to the
same or new markets
Brand storytelling - Answer weaving the narrative of the brand - the why, purpose, the reason - with
emotions and feelings that entice people to follow or care about a brand beyond just the products and
services it sells
Brand value - Answer the real and perceived value that a brand brings to the organization
Co-branding - Answer Two or more well-known brands are combined into a joint product or marketed
together in some fashion
Customer Lifetime Value (CLV) - Answer A metric that determines how much a customer is worth to an
organization over their lifetime of doing business with the company
Differentiation - Answer distinguishing one brand from another
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