In writing advertising copy, your goal is to write in such an engaging way
that:
Readers will give you their undivided attention
A/an ________ compares two things on the basis of a similar feature.
analogy
The best headline length is:
None of the choices
In contrast to an ad's headline, ...
Catch-all phrases are handy devices for copywriters and should be used as
often as possible.
✓ False
Words that appear on the screen against a solid background are indicated
by the word:
✓ Super
What does the Alfred Hitchcock thriller North by Northwest have to do with
writing TV commercials?
✓ Both use film "language" to tell a story
Although the bag of computer-generated, digital tricks is growing almost
daily, copywriters and art directors should be wary of them.
✓ True
Master01 | October, 2024/2025 | Latest update
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